The Basis Minute | September 2020
This is The Basis Minute, September edition! Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.
Our teams have been working to bring more functionality, color, and vibrancy to the way you experience Basis.
Basis Assistant pro tip #1: Did you know you can add notes to Basis Assistant for media not managed in Basis? Record optimizations and campaign changes from offline channels, other marketing initiatives, and media not managed in Basis.
Basis Assistant pro tip #2: Your Basis Assistant notes are portable! Take your aggregated notes beyond Basis and into your dashboarding tools like Google Data Studio or Tableau.
Basis Assistant, available without the extension Capture notes from your campaigns in the embedded version of Basis Assistant.
Clicking anywhere on the row of your campaign will open an Updates panel on the right-hand side allowing you to view and add any new notes.
To leverage the full benefits of Basis Assistant, install the extension today!
Programmatic is critical to a successful political campaign strategy in 2020. Basis allows advertisers to include all pertinent disclosure information in their political ads in compliance with DAA requirements as part of their new industry-wide Political Ad Icon program. Get more information here.
Reaching the desired area is easier with US Congressional District Targeting. Now you can target specific US Congressional Districts by District or by State. You can also add Geopolitical District Targeting to Location Sets and to your Tactic Templates.
Important change to cross-device fees
Starting Tuesday, September 1st, the cost of cross-device targeting fees will increase from $0.10 CPM to $0.15 CPM.
To learn more about the benefits of cross-device, or you if you have any questions about the impending change, contact your Customer Success Manager.
Basis Success Webinar: Optimizations
Tuesday, 9/8 @ 1:00pm CT 30 minutes
In our next installment of the Basis Success webinar series, we teach users when, why, and how to make impactful optimizations across all channels—search, social, direct, and, of course, DSP. Join us for this 30-minute session with Basis experts, Annie Carr and Kelly Poydence, as we cover:
Optimization best practices
Actionable tips for improving performance
Machine learning and algorithmic options
Video Evolved: The Omnichannel Opportunity In this month’s webinar, Forrester Research’s Jim Nail shares how agencies and brands can ready themselves for the growing opportunity in omnichannel video advertising.
Increased availability of high-quality video inventory,
Soaring online media consumption amongst consumers, and
The convergence of traditional TV and online video planning and buying.
All these developments add up to the much-anticipated convergence into omnichannel video, which will impact the industry for years to come.
Basis Success Webinar: Political and Advocacy
We just wrapped up our power-half-hour discussion of the 2020 political landscape and political-specific solutions within Basis. Please find the webinar recording linked below along with some of the Q&A questions we didn’t get a chance to cover. Access the recording here.
Looking for more great Political content?
If you’ve got 26 mins, listen to Grace chat with eMarketer about how political advertisers are reaching voters through digital media here.
Centro’s Shawn Riegsecker: Innovation in a Time of Crisis
Centro’s Founder and CEO, Shawn Riegsecker, discusses how to innovate in a time of crisis with IAB’s and IAB Tech Lab’s Angelina Eng. Watch here!
Centro Certified for today’s media landscape
Next session begins October 6th, 2020
The virtual Basis Foundations is designed for new Basis users that are responsible for the day-to-day buying in Basis. We’ll take you through a full campaign cycle – from hierarchy naming conventions, and group and daily budget settings, to conversion tracking, optimizations and more!
Basis Foundations 2.0
Begins September 1st, 2020
The virtual Basis Foundations 2.0 is designed for existing Basis clients with a firm understanding of campaign set-up and looking to build a new set of capabilities within Basis. Enhance existing knowledge, gain new strategies and execution tactics, and learn the ins and outs of mobile, connected TV, video, native, audio campaigns – and more!
Highlighted episode: AdTech Unfiltered with Noor Naseer: How to Be the Best Ad Buyer (with Luke Lambert)
As the Head of Programmatic at OMD, Luke Lambert is responsible for curating world-class capabilities in programmatic trading, inventory curation, and platform strategy across a team of 150. Luke and host Noor Naseer discuss how to invest client dollars intelligently, keep teams educated on the latest offerings, secure talented traders, uncover critical insights, and ultimately, keep clients happy. Listen now.
On Our Reading List
DIAL: Digital Innovations Awesome List
Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL). Read the August 2020 DIAL.
SMILE: Social Media Innovations List Email
Centro’s VP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE). Read the August 2020 SMILE.
Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.
Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.
Newsletter: Feel free to share any feedback or comments.
Love being a Basis customer? We want to hear from you! Please reach out to firstname.lastname@example.org and we can set up time for you to share your story with us.
Life is better with Basis,
Your Centro Team