The Basis Minute | March 2021
This is The Basis Minute, March edition!
Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, industry articles, training, and more to your inboxes.
Centro acquires QuanticMind
Centro Brings Paid Search Into Basis With The Acquisition Of SEM Platform QuanticMind
Exciting news! On February 24, 2021, Centro announced the acquisition of Silicon Valley-based QuanticMind, a developer of AI-driven marketing technology that offers a paid search platform and a marketing intelligence platform. QuanticMind’s technology strengthens the core tenets of Basis --comprehensiveness, automation and intelligence. We are excited to bring our Basis users even more in the near future. Read more in AdExchanger.
Basis is constantly improving. We've recently released:
Expanded location targeting
Basis's geotargeting functionality has been upgraded to include more granular locations. For more information about location targeting in Basis, visit our Help Center
Basis's Campaign Analytics screen has been updated to facilitate the way you analyze data, sort through metrics, and evaluate performance across different campaigns and channels. We've already made some great enhancements and in the coming weeks you can expect the more functionality to be added.
Basis is now integrated with Tubi and Vidoomy!
Tubi is FOX’s ad-supported streaming platform running across 25+ platforms and devices. Note that there is no open market bidding on Tubi but a PMP deal has already been added to the Platform Deals library.
Vidoomy expands your reach into LatAm through direct access to a large number of local publishers and to a lesser extent Europe, the US, and other regions.
Now you can access privacy-friendly Comscore's Predictive segments via Basis!
Comscore’s patent-pending Predictive Audiences are the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
Basis Success Webinar: Supply Path Optimization
In under 30 minutes, we reviewed the programmatic supply path with an easy-to-understand overview of the supply chain. We also covered the steps Centro is taking to clean, shorten, and streamline the programmatic ecosystem’s supply chain. Watch now!
Basis Success Webinar: Audio Ads in Basis
Audio is on the rise! Here are some quick stats on audio consumption from eMarketer’s US Digital Audio Ad Spending report (Sept, 2020).
Podcast listenership is expected to increase by 16%
Digital radio is projected to see a 27% increase in ad spend
Programmatic audio is anticipated to rise to 21% of audio spend by 2022
In this Basis Success webinar, we focused on Audio in Basis to keep you ahead of the curve. In 30 short minutes, we talked through the strategic value of Audio, accessing Audio inventory, understanding audio metrics and KPIs, and more. Check out the webinar here.
Centro Webinar: Drive Performance with Advanced TV
Interested in learning how marketers can win by extending their digital-only buys with advanced TV? Check out our monthly webinar from Wednesday, February 24th, to hear the latest insights from Centro and WideOrbit. Watch here.
Client in the Spotlight
Centro’s got some talented clients! The very talented Chris Cooper (4th from right) is part of a super cool fundraiser called MusiCares. MusiCares is a collaborative project orchestrated by Taylor Guitars to support the Grammy’s MusiCares Foundation which provides health benefits, financial support, rehab resources, and more to musicians in times of need. It features artists including KT Tunstall, Jason Mraz, Zac Brown and so many more, including Chris. Take a bow, Chris!
Every click & play helps raise money for the foundation, so have a listen if you can!
Centro Certified for today’s media landscape
Expanded Virtual Curriculum
Looking to level up this year? Our best-in-class certification programs just got better! All Centro Certified courses are free (that's right, no charge) for 2021, including the Basis Series—exclusive to Basis customers only, and the Essential Series available to anyone looking to master digital media, search, and social media. Take advantage of flexible course options—learn on-demand - on your own time, or join LIVE virtually.
AdTech Unfiltered with Noor Naseer
New episode: Is It Time To Bring Programmatic In-House?
with April Weeks
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support make it difficult to take the plunge.
In this episode, Centro’s EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand. Finally, she shares how advertising professionals can enhance their careers in today’s crowded and fast-evolving media environment.
On Our Reading List
DIAL: Digital Innovations Awesome List
Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL). Read the latest DIAL.
SMILE: Social Media Innovations List Email
Centro’s SVP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE). Check out the newest SMILE.
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Life is better with Basis,
Your Centro Team