The Basis Minute : March 2020
Hello from snowy Chicago! This is The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.
Our product teams have been busy improving Basis for you! Check out the past month of releases below with links to more information:
Optimize your campaign with dynamic bids.
A bid multiplier option for Creatives is now available! Use it on its own – or pair it with other multipliers – and your campaign will generate an assortment of bids based on the parameters you deem most valuable. Learn more about Bid Multipliers here.
Join us for some exciting and educational events in the future.
February 25-27, Palm Springs, CA:
Digiday Media Buying Summit
Are you attending the Digiday Media Buying Summit in February? If so, stop by our lounge and say hi! We look forward to seeing you.
February 26 at 12:30 CT, Webinar:
How to Capitalize on Cannabis Advertising
Cannabis is at its highest level of interest among consumers and marketers in the United States. This market segment will only grow in coming years, and with better defined regulation, the opportunity looks strong for cannabis brands. However, changing restrictions present challenges for cannabis marketers. Learn how to take advantage of the opportunities available in this vertical via our How to Capitalize on Cannabis Advertising webinar, on Wednesday, February 26th at 12:30 CT! Register here.
March 5-6, Chicago:
Basis Foundations 2.0
Feeling comfortable with Basis but want to boost your skills? Join us for Basis Foundations 2.0 from March 5-6 in the Windy City. Get more information on Basis Foundations 2.0 here!
We missed you! Catch up on events that you couldn't attend live below.
January 29, Webinar: New Media Trends for 2020
The massive changes currently happening in our industry are not overnight transformations, but rather ongoing evolutions. In this month's webinar, Centro's Media Innovations + Technology team dives into the key trends and themes we predict will impact the advertising industry in 2020 including New Retail Paradigm, Traditional Media Remix, Future of the Agency, Reclaimed Identity, and Seamless Experiences. Catch up now.
February 12, Webinar: Spotlight on Reddit, OmniVirt, and Datorama
In February, we turned the floor over to three vendors that you can use with Basis to boost your media's success. They showed users how to inject some new ideas into your marketing plans using new channels, creative, and analytics. Click on the links below to view those sessions:
PMPs to Check Out
Audio was one of the first mass reach media outlets and the digital revolution has only amplified its success with listeners and advertisers.
200+ million US consumers listen to digital audio at least once a month
Audio ads drive a 24% higher recall rate than display ads
79% of audio is consumed while people are unreachable by visual media
Did you know that Basis includes pre-negotiated Private Marketplace deals with top audio streaming platforms? Check out some interesting audio PMPs below:
SPOTIFY: Reach one of the largest audiences with 217MM listeners. Includes age targeting, Latin genre, and Canadian packages.
TRITON: Connect with audiences on Roku, Amazon Echo and Sonos. Includes podcasts, sports, and Spanish language packages.
AUDIOLOGY: Supply runs across 8 of the top comScore platforms. Includes streaming audio, podcasts and smart speakers.
TARGETSPOT: Target demographics not available on other platforms. Includes podcasts, sports, and Spanish language packages.
Have you ever wanted to pursue an executive leadership role, but didn’t know where to start? This month’s episode features seasoned advertising veteran Sean Finnegan, who has years of fearless leadership experience to share.
Whether it’s climbing the ladder at an organization or founding a new business, Sean Finnegan has led teams of all sizes throughout his tenure in the ad industry. After climbing the ranks at agencies Starcom MediaVest Group and OMD, Sean set out to found a variety of his own businesses. Listen in as he shares the story of how he got to where he is today by betting on himself.
The episode is available now via Apple Podcasts, Google Podcasts, Spotify and wherever you listen to podcasts. Search for ‘AdTech Unfiltered’ in your favorite podcasting app to subscribe.
On Our Reading List
Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):
As Addressable TV Advertising Grows, The Industry Must Address Overwrite Measurement Today, addressable TV currently accounts for less than 4% of total TV ad spending. Centro partner, TVAdSync’s CEO shares his thoughts that while the addressable TV advertising sector is poised for growth driven by new initiatives, it may be stymied by a lack of new standards, measurement and make good rules.
Google Chrome : The Next Chapter Has Yet To Be Written Now that Google has announced the demise of third-party cookies in two years, everyone in the industry is wondering what’s next. There may be three reasons to remain optimistic: we need a better cookie anyway, consumers need more information, and there’s still time to influence the outcome.
The consultancy vs. agency debate Over the past decade, management consultancies have increasingly intruded onto agencies’ traditional turf, competing for media budgets and marketing operations engagements. How has this evolved and what does the future look like for both agencies and consultancies?
Centro’s VP of Paid Social, Amy Rumpler, recommends reading through the following articles from her Social Media Innovations List Email (SMILE):
Influencers Inspire Gen-Z Purchases: This eMarketer report explores the connection between Influencer recommendations and the influence they have on purchases made across different demographics. The study shows that about half of Us Gen-Zers trust influencers’ recommendations, although younger generations still trust reviews from friends and family more than they do influencers.
More than Half of Companies will use LinkedIn for Marketing and Advertising by 2021: eMarketer estimates B2C companies will begin to enter the platform at a higher rate of adoption in coming years, in order to tap into their rich professional targeting. Usage of the platform is also expected to grow faster than previously expected, potentially helping to fuel interest amongst advertisers.
Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.
Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.
Love being a Basis customer? We want to hear from you! Please reply to me and we can set up time for you to share your story with us. Life is better with Basis, Your Centro Team