• Aubrey Lehrmann

The Basis Minute | June 2020

This is The Basis Minute, June edition! Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.


Hello, Spring!

Our teams have been working to bring more functionality, color, and vibrancy to the way you experience Basis.

Dashboard

Focus on what is most important, connect with your team, and increase productivity.


Basis' dashboard includes a gallery of widgets and a comments feed to give you a holistic view of your account and help you prioritize your tasks. You can set this dashboard as your home screen from My Settings. Learn more about the dashboard and its capabilities.

Campaign Performance Presentations

Grow your business with polished presentations that highlight your campaigns. Through a unique reporting option, Basis generates PowerPoint slides that narrate your campaign’s journey to success. Customize the presentation with your branding and quickly share it with anyone inside or outside your organization. Download a presentation today from the Reporting section in Basis. Find more information here.





Google Data Studio Connector

Access to visual and customized data empowers your organization.


Basis passes planning and delivery data to Google Data Studio so you can create interactive reporting dashboards. This provides your stakeholders with access to real-time information and showcases your campaign’s success.


To learn more and get detailed instructions on how to connect Basis to Google Data Studio, click here.

Wait, there's more!

Basis also added the following tools to improve your workflow:

• Accelerate campaign creation with Tactic Templates you can save and use at any time.

• Quickly copy line items and choose if you want to include the groups and tactics in it.

And we are not done yet!

Stay up to date with all the latest enhancements through our blog basisupdates.net - product updates are posted every week and we have lots in store for you!



It's a great time to try to Native!

Native ads align content with form, function, and feel of the webpage. When compared to standard display, Native ads can:

  • Drive more attention and brand lift

  • Result in 18% higher lift in purchase intent

  • Increase brand affinity by 9%

  • Drive an 8.8x higher CTR

Execute Native with these recommended PMPs**:

New Native PMPs:

Top-performing favorites:

**Basis login required to view PMP details

We're here to help! Reach out to your CSM to discuss how Native ads can fit your campaigns and goals.


Centro webinars

Upcoming Webinar! Emerging Social Platforms Wednesday, May 27th, 2020 1:30 ET / 12:30 CT / 10:30 PT With most of the world now practicing social distancing, emerging social platforms such as TikTok, Reddit, and Pinterest have grown at insurmountable rates. In our upcoming webinar on Wednesday, May 27th, you’ll learn about:

  • Recent user and engagement growth across emerging social platforms

  • The varying opportunities across TikTok, Reddit, and Pinterest, and

  • How advertisers can leverage creative media across these platforms.

Register today to join us on May 27th.

Recent webinars:

Industries in Flux: From the Home Office

COVID-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Catch up on our conversations with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, we focused on a different industry, and shared strategies based upon consumer trends and changes in media consumption. PART 1: Advertising Through Crisis PART 2: State of QSRs PART 3: State of Pharma and Health PART 4: State of CPG PART 5: State of Education

Access all recordings here!



Centro Certified has gone virtual


Basis Foundations

Begins June 1st, 2020


The virtual Basis Foundations is spread out over 3 weeks and meets twice a week for 2 hours at a time. This is designed for new Basis users that are responsible for the day-to-day buying in Basis. We’ll take you through a full campaign cycle – from hierarchy naming conventions, and group and daily budget settings, to conversion tracking, optimizations and more! Centro’s Basis experts will share best practices and use cases from every stage of the campaign process.


Get #centrocertified! Join us.

Basis Foundations 2.0

Begins June 2nd, 2020


The virtual Basis Foundations 2.0 is spread out over 3 weeks and meets twice a week for 2 hours at a time. This is designed for existing Basis clients with a firm understanding of campaign set-up and looking to build a new set of capabilities within Basis. If you have the foundations down (i.e., you’re comfortable with the hierarchy naming conventions, group and daily budget settings, etc.) – then this is for you. Enhance existing knowledge, gain new strategies and execution tactics, and learn the ins and outs of mobile, connected TV, video, native, audio campaigns – and more!


Join us on this new journey to become #centrocertified! Learn more now.



Listen Here!

New episode! AdTech Unfiltered with Noor Naseer:

Think Clearly Under Pressure with Lola Wright


This episode features speaker, author, and coach Lola Wright, who supports teams from an array of industries through transition and conflict.


Listen in as she discusses how advertising professionals—or anyone—can work better in these adverse and unusual times, both personally and professionally. Listen now.



On Our Reading List

DIAL: Digital Innovations Awesome List

Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):

Read the May 2020 DIAL

SMILE: Social Media Innovations List Email

Centro’s VP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE):

Read the May 2020 SMILE



We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.


Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.


Newsletter: Feel free to share any feedback or comments.


Love being a Basis customer? We want to hear from you! Please reach out to aubrey.lehrmann@centro.net and we can set up time for you to share your story with us.


Life is better with Basis,

Your Centro Team


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