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  • Aubrey Lehrmann

The Basis Minute | December 2020


This is The Basis Minute, November edition!

Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, industry articles, training, and more to your inboxes.



Basis Updates

Basis is constantly improving. We've recently released:


Related Audiences give you the scale and performance needed to meet a campaign's KPI, and provide a good alternative to choosing third-party segments based on intuition or by chance. Check out more here.


New Naming Convention Organization lets you set naming conventions for one or multiple clients at once! Read more here.


Campaign Creation is even easier! When “Creating campaigns from existing,” you can now choose to include groups and tactics and also carry over any optimizations. More information is available here.


Labels for Basis Assistant allow you to add one or many labels, similar to how you add a #hashtag to a social media post. Labels then become filters users can summarize info by, when exporting logs, allowing you to gain insight. Learn more about it here.

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We Invest in You

Whether it’s enhancing Basis’ capabilities, creating educational resources, or providing Raving Fan Service, Centro is always working to help your organization grow and succeed.

New updates. Every week.

Did you know that we update Basis every week? From an enhanced dashboard to smaller design improvements, our technology team is constantly finding creative ways to improve your experience with Basis. All our 2020 features and integrations can be reviewed at BasisUpdates.net (there’s a lot!).

When the world changed, so did we.

Our award-winning training program Centro Certified went fully virtual this year. The best part? 652 participants across North America, South America and Europe have been able to join us to learn as a group. Additionally, our monthly webinars feature industry experts that give us their perspective on hot topics. These webinars can be viewed anytime on our website.

Providing Raving Fan Service is in our DNA.

If you aren’t raving about our people and our products, we have not achieved the level of customer happiness for which we strive. There are over 400 Centrons dedicated to helping you maximize your experience with Basis and navigate the complexities of digital media.

We aren’t done yet.

2020 isn’t over, and in the next months you can expect to see visual changes implemented to make Basis more interactive, new partners added for campaign targeting, and more stimulating conversations published for you to tune in.

Always evolving. Always innovating. For you. Find out more about how we invest in you here.



Basis in the News


Basis is a Challenger in the 2020 Gartner Magic Quadrant for Ad Tech!

Centro has been positioned as a Challenger in the recently released 2020 Gartner Magic Quadrant for Ad Tech. Gartner is one of the most influential analyst firms for the technology industry and offers unbiased views and evaluations.


A Leader in all 5 categories

Centro continues to attain No. 1 rank for Demand Side Platform and is now leading in every G2 category it is featured in: Demand Side Platform, Cross-Channel Advertising, Video Advertising, Mobile Advertising, and Display Advertising.



PMP Spotlight


Live Sports PMP Deals

Stadiums may be missing fans, but sports are back! Did you know that 46% of live sports viewers prefer to stream sports on a big screen? Basis can help you find more of the 47.1MM Live Sports CTV viewers on the screen they prefer using our Live Sports PMP Deals.

Looking for more info on Live Sports and Connected TV inventory? View our Live Sports Overview.



Upcoming webinars


Basis Success Webinar:

New for 2021, we are updating the format for our Basis Success webinars. Our webinars will now cover a demo of recent releases and dive into a topic relevant to our Basis users.


The Basis Top 5: Our favorite releases from 2020

Tuesday, January 12, 2021 // 1-1:30pm CST


Join Basis expert Kevin Jacobsen as we review the top 5 feature releases from the past year. Then Basis Solutions director Mike Destree will demo the recent Basis features. Keep your eye on your inbox for an invitation in the New Year.



Recent content

Audio consumption is one among many consumer habits that have transformed in 2020. Audio content is booming, with 62% of listeners streaming more audio, and 29% streaming more podcasts, than ever before.


Join Spotify’s Brad Grealy to hear the latest listening insights from 2020, and find out how to innovate with audio in 2021. Listen in here.



After weathering 2020, agency and technology professionals are seeing a comeback. Join guest speaker, Forrester Principal Analyst and former agency executive Jay Pattisall, for a conversation about how agencies and marketers will evolve their relationships and performance in 2021 and beyond. Catch up now.




Centro Certified for today’s media landscape

Stay tuned for exciting news on our innovative plans for Centro Certified in 2021!




Listen Here!

AdTech Unfiltered with Noor Naseer:


New episode: Committing to Professional Growth with Jeffery Smith


Accomplished tech leader, speaker, and author Jeffery Smith joins the podcast to discuss finding new ways to grow during COVID-19, what authentic tech leadership looks like, and how to not let the pandemic—or your mindset—hold you back from career growth. Listen now.



On Our Reading List


DIAL: Digital Innovations Awesome List

Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL). Read the latest DIAL.


SMILE: Social Media Innovations List Email

Centro’s VP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE). Check out the newest SMILE.



We're Listening!


Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.


Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.


Newsletter: Feel free to share any feedback or comments.


Love being a Basis customer? We want to hear from you! Please reach out to aubrey.lehrmann@centro.net and we can set up time for you to share your story with us.


Life is better with Basis,

Your Centro Team


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