• Aubrey Lehrmann

The Basis Minute | August 2020

This is The Basis Minute, August edition! 

Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users.  Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.


Basis Updates


Coming Soon: Basis Assistant! 

The latest innovation in ad tech is here – meet Basis Assistant!


Surpassing the capabilities of traditional optimization logs, Basis Assistant uses browser extension technology to let you capture notes and optimizations across digital media platforms.


Whether you are running a programmatic campaign in the open exchange, buying impressions in a social media platform, or creating a report in a dashboarding tool – you can input notes from all these sources in Basis Assistant, without switching programs.


Install Basis Assistant today.


For instructions and more information on how to use Basis Assistant visit our Help Center.


Saved Views

Choose what content you want to see on the Campaigns screen and save it as a preferred view. Basis will save these custom selections so you can easily switch between them.


Learn more about it in our Product Updates blog.



Let's get Political

Did you know that Basis has additional tools for political advertisers that need special approval?  Your CSM can help!  They can approve, enable, or show you how to access the following for political campaigns:

  • DAA disclosure compliance

  • Special political data partners like TargetSmart, L2, and i360

  • Geopolitical targeting

  • Recommended domain lists, both allow lists and block lists

  • Political PMPs reserved for candidates and causes

Contact your CSM for more details or click here to have your CSM contact you! 


Recent webinars

Adweek Elevate / Cannabis and CBD

Cannabis and CBD at a Turning Point. The cannabis and CBD brand landscape has changed dramatically in recent years as the industry has undergone financial turmoil, byzantine regulatory hurdles and now a drawn-out quarantine disrupting the dispensary model. 


What will the industry look like on the other side, and how will marketers, investors and advocates help make the most of this new era? 


Adweek's editors and industry experts talk to brand leaders, analysts and high-profile personalities about where the field is headed next. 


Watch: Register to watch on demand.

Read: How CBD Brand MyRemede is Growing Like a Weed


Breakthrough 2020 Series

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share the challenges they’ve faced, the tough calls they’ve made, and how it’s all played out against the backdrop of 2020.



Part 1: Focus and Strategy Part 1 features Matt Wilson, President/COO of Eastport Holdings, who shares how his agency network responded to the COVID-19 pandemic with focus and strategy to come out stronger.  Catch up here.



Part 2: Creating Experiences Part 2 features Mary Ellen Dugan, CMO of WP Engine, who discusses how digital experience creators need to quickly adapt to serve the masses and help businesses of all sizes press ahead.  Watch the recording now.





Part 3: Transforming Travel COVID-19 hit the travel industry hard—but it's not all bad news! Tune in to part 3 of the Breakthrough 2020 series to hear how Jay Salyers, SVP at Miles Partnership, is working to accelerate recovery for his clients. Watch Part 3 here.




Part 4: Reinvention Through Expansion Eric Myers, President of Belo + Company, will share how traditional publishers can reinvent themselves through the expansion of services, while building trust and delivering results for local clients. Check it out.




Centro Certified for today’s media landscape


Basis Foundations

Next session begins August 4th, 2020


The virtual Basis Foundations is designed for new Basis users that are responsible for the day-to-day buying in Basis. We’ll take you through a full campaign cycle – from hierarchy naming conventions, and group and daily budget settings, to conversion tracking, optimizations and more! 


Get #centrocertifiedJoin us.


Basis Foundations 2.0

Begins September 1st, 2020


The virtual Basis Foundations 2.0 is designed for existing Basis clients with a firm understanding of campaign set-up and looking to build a new set of capabilities within Basis.  Enhance existing knowledge, gain new strategies and execution tactics, and learn the ins and outs of mobile, connected TV, video, native, audio campaigns – and more!  


Join us on this new journey to become #centrocertifiedLearn more now.



Three cheers!

Congratulations to Centro’s director of production operations, Jeff Smith, for his selection on the Crain’s Chicago Business Tech 50 list in 2020!


On behalf of Centro, we couldn't be more excited or prouder of Jeff and his contributions to the industry.  


Hear from Jeff in his recent Centro Story video or read more on Crain’s Chicago Business.



Listen Here!

New episode! AdTech Unfiltered with Noor Naseer: Create Cause-Based Campaigns with Jordan Ruden and Amanda Pyron


Check out the latest episode for some perspective on campaigns that the market missions and movement.  We hear from Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.

Listen now.



On Our Reading List

DIAL: Digital Innovations Awesome List

Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):

Read the July 2020 DIAL.


SMILE: Social Media Innovations List Email

Centro’s VP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE):

Read the July 2020 SMILE.


We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.


Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.


Newsletter: Feel free to share any feedback or comments.


Love being a Basis customer? We want to hear from you! Please reach out to aubrey.lehrmann@centro.net and we can set up time for you to share your story with us.


Life is better with Basis,

Your Centro Team


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