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  • Emily Kennedy

ICYMI: Retargeting Strategies Webinar

On Tuesday, May 10th, we had another great Basis Success Webinar, where we talked all about advanced retargeting strategies available to you through Basis. In this 30-minute session with Basis expert Katie Donahue, we covered the following topics:

  • Building a retargeting audience

  • Enabling Cross-Device

  • The Universal Pixel

  • Recency and Frequency Cap Strategy

  • Waterfall Retargeting

Retargeting is one of the most engaging tactical strategies available, and Basis allows you to master it. More information on these tools can be found by searching our Help Center here.


In case you missed our discussion or just want to watch again, you can view the Basis Success webinar recording below. Thank you to all who attended, we can't wait to see you next time!


Webinar recording:





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