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  • Emily Kennedy

ICYMI: Pre-Launch Campaign Strategy & Planning Webinar

On Tuesday, September 20th, we kicked off episode 1 of our new "Media Buyer Workflow" Webinar Series. In this 45-minute session with Basis expert Reagan Moore, we covered the following time-saving Basis tools during the pre-launch stage of a campaign:

  • Inventory Directory

  • Market Trends

  • DSP Inventory Forecast

To finish off the presentation, Reagan led a live in-platform demo and interactive Q&A session. In case you missed our discussion or just want to watch it again, you can view the Basis Success webinar recording below. To access dozens of past webinar recordings, check out our webinar library.


Webinar recording:


Stay tuned for an invite to Episode 2 of our three part series, where we will cover the campaign building stage. Thank you to all who attended, we can't wait to see you next time!

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