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  • Emily Kennedy

ICYMI: Political Media Strategies Webinar

On Tuesday, June 7th, we had another great Basis Success Webinar, where we talked all about the many political tools and strategies you can leverage this election year using Basis. In this 30-minute session with Basis expert Matan Horenstein, we covered the following topics:

  • Geopolitical Features (Congressional/State District Targeting)

  • Voterfile Ingestion Capabilities

  • Data Integrations (L2, TargetSmart, i360, and more)

  • Political PMP Deals

  • OTT/CTV Tactical Strategy & Best Practices

Below you can find some reminders from the webinar:

  • Audience Matching Requests: Clients should fill out the Voter File Matching Request Form found here.

  • Elections: A friendly reminder to fill out the launch & post-launch form for any election campaign that run in CA, WA, MD, NY, NJ, NV and return it to publicfiles@basis.net.

  • Political Priority Alias: Should you need some help getting creative approved, please email politicalpriority@basis.net. You will want to give them your Basis Advertiser ID and any Creative IDs you need to be approved ASAP.

In case you missed our discussion or just want to watch again, you can view the Basis Success webinar recording below. Thank you to all who attended, we can't wait to see you next time!


Webinar recording:




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