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  • Emily Kennedy

ICYMI: Optimization Offerings Webinar

On Tuesday, April 12th, we taught Basis users how to make impactful campaign optimizations using several useful tools. In this 30-minute session with Basis expert Kevin Jacobsen, we covered the following Basis features:

  • Bid Shading (our newest release)

  • Machine Learning Optimization

  • Algorithmic Optimization

  • Bid Multipliers

With the help of these technologies, Basis helps you generate better outcomes for your campaigns – giving you more time to focus on business objectives and less on individual tactics. More information on these tools can be found here.


In case you missed it or just want to watch again, you can view the Basis Success webinar recording below. Thank you to all who attended, we can't wait to see you next time!


Webinar recording:





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