DoubleVerify Pricing Changes
DoubleVerify (DV) continuously updates and improves their products to help you achieve better results. Over the past few years, they’ve made numerous improvements to their programmatic solutions that enhance the pre-bid targeting capabilities offered. To account for these improvements and better reflect the value they deliver, DV is increasing the price for the following programmatic products:
Standard Brand Suitability for video is increasing from $0.05 to $0.10
Fraud and IVT for video is increasing from $0.05 to $0.10
Viewability for display is increasing from $0.09 to $0.12
Viewability for video is increasing from $0.15 to $0.20
With this change, Standard Brand Suitability and Fraud/IVT will now be offered at a different, or bifurcated, price based on inventory type (video or display). Until we are able to support a bifurcated rate for Standard Brand Suitability and Fraud/IVT, we will move to a blended video/display rate for these products on March 1, 2022.
On April 1, 2022, we will move from the blended rate to the bifurcated rate for Standard Brand Suitability and Fraud/IVT. See the table below for the overview of the blended video/display rates effective 3/1/22 and the bifurcated rates effective 4/1/22.
Price effective 3/1
Price effective 4/1
Standard brand suitability (display)
Standard brand suitability (video)
As viewability is already bifurcated based on inventory type (display or video), we are able to support the new rates for both video and display viewability on March 1, 2022, as reflected in the table below.
Price effective 3/1
CTV Fully On-Screen
Among the improvements to DV’s programmatic solutions, we are jointly launching DV’s new Fully On-Screen segment to address viewability challenges in CTV. Using DV’s FOS segment, advertisers can target inventory from sources that have received DV’s Fully On-Screen Certification — meaning that impressions are certified to be from apps/environments that deliver ads fully on-screen when the TV screen is turned on.
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