BasisUpdates.net header gif_small.gif
Search
  • Gabriel Ribadeneira L

DoubleVerify Pricing Changes

DoubleVerify (DV) continuously updates and improves their products to help you achieve better results. Over the past few years, they’ve made numerous improvements to their programmatic solutions that enhance the pre-bid targeting capabilities offered. To account for these improvements and better reflect the value they deliver, DV is increasing the price for the following programmatic products:

  • Standard Brand Suitability for video is increasing from $0.05 to $0.10

  • Fraud and IVT for video is increasing from $0.05 to $0.10

  • Viewability for display is increasing from $0.09 to $0.12

  • Viewability for video is increasing from $0.15 to $0.20


With this change, Standard Brand Suitability and Fraud/IVT will now be offered at a different, or bifurcated, price based on inventory type (video or display). Until we are able to support a bifurcated rate for Standard Brand Suitability and Fraud/IVT, we will move to a blended video/display rate for these products on March 1, 2022.


On April 1, 2022, we will move from the blended rate to the bifurcated rate for Standard Brand Suitability and Fraud/IVT. See the table below for the overview of the blended video/display rates effective 3/1/22 and the bifurcated rates effective 4/1/22.

Product

Current price

Price effective 3/1

Price effective 4/1

Standard brand suitability (display)

$0.05

$0.06

$0.05

Standard brand suitability (video)

$0.05

$0.06

$0.10

Fraud/IVT (display)

$0.05

$0.06

$0.05

Fraud/IVT (video)

$0.05

$0.06


As viewability is already bifurcated based on inventory type (display or video), we are able to support the new rates for both video and display viewability on March 1, 2022, as reflected in the table below.

Product

Current price

Price effective 3/1

Viewability (display)

$0.09

$0.12

Viewability (video)

$0.15

$0.20

CTV Fully On-Screen

New!

$0.20


Among the improvements to DV’s programmatic solutions, we are jointly launching DV’s new Fully On-Screen segment to address viewability challenges in CTV. Using DV’s FOS segment, advertisers can target inventory from sources that have received DV’s Fully On-Screen Certification — meaning that impressions are certified to be from apps/environments that deliver ads fully on-screen when the TV screen is turned on.

 


Never miss an update - subscribe below!

Recent Posts

See All

New PMP Categories Are Now Available! Vertical: Political Accepted Basis Users can now filter by and select 'Political Accepted' in the Private Marketplace Inventory Directory! How to find it: Go to t