• Aubrey Lehrmann

Basis Success Webinar: Video in Basis

Consumers are watching more digital video than ever before—and Basis can help you reach these viewers!

Did you know that by 2022, over $7.7 billion in TV ad spending will be transacted programmatically? This is nearly 4.5 times the amount transacted in 2018. In our April Basis Success Webinar, we covered ways to buy, utilize, monetize, and measure in order to make video your next successful campaign strategy. We also covered the different types of inventory available to make certain you’re knowledgeable about the digital video marketplace.

Why is video important? Hear what the experts are saying:

  • CTV ad spending is expected to reach nearly $11.4 billion in 2021, more than 2.5 times the amount spent in 2018 (eMarketer, 2020)

  • At an average of 2 hours and 13 minutes per day in 2020, Americans are spending more time with digital than ever before (eMarketer, 2021)

  • 212.5 million Americans are predicted to watch CTV in 2021, a growth of over 6 million from 2020 (eMarketer, 2020)

Our Basis Success webinars now also review recent platform releases to ensure our users are up to speed on the latest and greatest from Basis.

Watch the Video in Basis Webinar

Our Expert

Jamie Bender

Specialist, Basis Solutions and Implementation | Basis by Centro Jamie Bender is a Specialist on the Basis Solutions and Implementation (BSI) team. BSI is responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. Jamie has been with Centro for two years, starting in the New York office and now working remotely from Austin, TX. As a former media planner, Jamie loves hearing about media planners' processes to brainstorm on how Basis could help alleviate pain points. When Jamie is not demoing Basis, you can find her exploring new areas around Austin!

What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.  

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