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Basis Success Webinar: Supply Path Optimization



With all the great inventory available in Basis, you may not have given much thought to the supply chain bringing you that inventory. In this Basis Success webinar, we dove into the programmatic supply path with an easy-to-understand overview of the supply chain bringing inventory and advertisers together. We also covered the steps Centro is taking to clean, shorten, and streamline the programmatic ecosystem’s supply chain.


Centro’s Supply Path Optimization strategy focuses on minimizing the number of partners it takes to deliver an ad, reducing the duplicative efforts of advertisers, and giving media buyers additional inventory controls. In 2020, Centro’s Supply Path Optimization initiative:

  • Increased the number of unique impression opportunities/scale (same volume, but without duplicates)

  • Reduced middleman fees/ad tech tax

  • Provided better visibility into the supply chain for fraud/quality purposes

  • Gave buyers more integrations without an increase in hosting costs

Our Basis Success webinars now also review recent platform releases to ensure our users are up to speed on the latest and greatest from Basis.


Watch the Supply Path Optimization Webinar:


Catch Up on Basis's Recent Releases:



Our Expert

Sarah Newell

Senior Specialist, Basis Solutions and Implementation | Basis by Centro Sarah Newell is a Senior Specialist on the Basis Solutions and Implementation (BSI) team. BSI is the team responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. She has been with Centro in the Chicago office for three and a half years. She loves talking to new people every day! Her favorite part about her role is hearing the pain points of media buyers and showing them how Basis can help. When she is not demoing Basis, you can find Sarah crocheting, practicing yoga, or walking along Lake Michigan.



What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.  


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