Basis Success Webinar: Audio Ads
Audio is on the rise! Here are some quick stats on audio consumption from eMarketer’s US Digital Audio Ad Spending report (Sept, 2020).
Podcast listenership is expected to increase by 16%
Digital radio is projected to see a 27% increase in ad spend
Programmatic audio is anticipated to rise to 21% of audio spend by 2022
In our next Basis Success webinar, we will focus on Audio in Basis to keep you ahead of the curve. In 30 short minutes, we will talk through the strategic value of Audio, accessing Audio inventory, understanding audio metrics and KPIs, and more.
Check out the webinar below:
Catch up on our recent Basis releases here:
Customer Success Manager | Basis by Centro Abby Bauer sits on our Customer Experience Team as a Customer Success Manager. As a CSM, Abby builds and fosters long term relationships with her Basis software clients. Throughout this time, she works to ensure the success of our clients by helping with campaign strategy, explaining platform intricacies, identifying room for increased platform usage, and ensuring that client feedback is at the center of each new Basis release. Abby has been with Centro for two years and works out of our Denver office. When asked her favorite part of her job, she said she loves holding Partner Reviews and seeing all of the positive results that come from taking a step back from the daily chaos of media buying and looking at the Centro-Client relationship at large. When she’s not working, Abby spends much of her time enjoying the Colorado Rockies: hiking, snowboarding, camping – she’s in!
Senior Specialist, Basis Solutions and Implementation | Basis by Centro Sarah Newell is a Senior Specialist on the Basis Solutions and Implementation (BSI) team. BSI is the team responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. She has been with Centro in the Chicago office for three and a half years. She loves talking to new people every day! Her favorite part about her role is hearing the pain points of media buyers and showing them how Basis can help. When she is not demoing Basis, you can find Sarah crocheting, practicing yoga, or walking along Lake Michigan.
What to Expect from the Basis Success Webinar Series
The Basis Customer Webinar series focuses on topics relevant to existing Basis users. These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.