Basis Releases: 9/10/20
Campaigns Powered by Science
Basis' technology ignites three motors to help you share your message - choose between Bid Multipliers, Algorithmic Optimization, or Machine Learning Optimization to generate better outcomes for your campaigns through automated bid adjustments.
New options are available when optimizing towards CPA including the ability to optimize towards a tactic's primary conversion and defining the learning scope.
Now you can also activate Machine Learning to optimize towards CTR or VCR! This technology, exclusive to Centro, looks at 30+ parameters to create an optimization model that predicts if an impression will result in the desired outcome, such as a video completion. Based on the prediction, Basis will determine the best bid value, without exceeding your chosen maximum bid. As the campaign continues to run, the model gets refined with new information increasing its accuracy.
A recording of our latest Basis Success Webinar is available here; our Centro experts guide you through:
Optimization best practices
Actionable tips for improving performance
Machine learning and algorithmic options
Low Delivery Alert
Basis' Dashboard helps you focus on what is most important, connect with your team, and increase productivity. A new widget to let you know which line items have low delivery:
This widget will display any line items assigned to that user that are in Live status (start date is in the past) and have less than 1000 impressions OR less than $1 spent.
Line items will be grouped by Campaign
Users can click on the Campaign Name and will be taken to Performance View where they can analyze the line items further.
This widget will sit underneath the Line Item Statuses widget, and next to the Mentions Widget. Proposals and Insertion Orders widgets have been moved to the bottom row.
To set the Dashboard as your home screen:
From the Basis Menu, navigate to My Settings
In the Profile tab, scroll down to Basis Home Page, select Dashboard
The Dashboard displays the statuses, performance, comments, proposals, and IOs of your account team's campaigns. Click the status, chart, or panel for more information. You also have the option to collapse the comments, proposals, and IOs index along with by vendor name to view the specific line item. Learn more here.