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  • Emily Kennedy

Basis Releases: 8/3/22

Updated App & App Store Names Now Available in Basis

The number of consumer apps and advertisements on them is rapidly increasing, especially with the rise of CTV. Because of this, DSP users need to be able to easily distinguish them by name and store.


Basis has made two updates regarding App Naming in the platform:

  1. Updating App IDs and Names to be clearer and case sensitive

  2. Adding App Store Names to recognize which store an app is downloaded from (Google Play, Apple Store, Etc.)

More information on the benefits of replacing legacy App IDs, as well as instructions, can be found here.

 


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