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Basis Releases: 8/17/2022

New Equifax Data Segments

New data segments pertaining to Automotive, Spending Power, and Income are now available in Basis thanks to our partnership with Equifax. Equifax is a leading global information solutions company that uses unique data to enable marketers to deliver the right message to the desired target audience based on consumers' likely interests and economic profiles.

You can access these new Equifax segments under Third Party Audiences > Equifax / IXI.


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