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  • Gabriel Ribadeneira L
    • May 20, 2020
    • 1 min read

Basis Releases: 5/20/20

Delivery Screen

Multiple updates have been made to the Delivery Screen to enhance its functionality:

  • Added rows on line items to indicate channel type, property, and vendor

  • Added "Cancel" button (in addition to "Save" bar)

  • Added filter by channel to Delivery screen

  • Updated delivery source counter to indicate the number of delivery sources selected


Unity

Basis is now directly integrated with Unity exchange. Unity is the world’s most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity.


Unity reaches 1.9 billion devices globally providing a large scale for mobile campaigns including video, playable, interstitials, and banners. With this direct integration you benefit from:

  • An increase in the number of unique impression opportunities/scale (same volume, but without duplicates)

  • Reduced middlemen fees and ad-tech tax

  • More visibility into the supply chain for fraud and quality purposes

  • More integrations without an increase in hosting costs

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