- Gabriel Ribadeneira L
Basis Releases: 5/20/20
Delivery Screen
Multiple updates have been made to the Delivery Screen to enhance its functionality:
Added rows on line items to indicate channel type, property, and vendor
Added "Cancel" button (in addition to "Save" bar)
Added filter by channel to Delivery screen
Updated delivery source counter to indicate the number of delivery sources selected
Unity
Basis is now directly integrated with Unity exchange. Unity is the world’s most widely used real-time development platform, giving developers the tools to create rich 2D and 3D games and experiences. Over 50% of new mobile games and over 60% of all AR/VR is built with Unity.
Unity reaches 1.9 billion devices globally providing a large scale for mobile campaigns including video, playable, interstitials, and banners. With this direct integration you benefit from:
An increase in the number of unique impression opportunities/scale (same volume, but without duplicates)
Reduced middlemen fees and ad-tech tax
More visibility into the supply chain for fraud and quality purposes
More integrations without an increase in hosting costs