• Gabriel Ribadeneira L

Basis Releases : 4/15/20

Brand safety for COVID-19

Basis together with Peer39 and Grapeshot protect your brand - leverage any of these new segments to run your ads in the right context surrounding the COVID-19 pandemic:

  • Peer39 > Brand Safety > Safe from Negative Coronavirus content ($0.05 CPM) - Avoids deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss and mental health issues.

  • Peer39 > Brand Safety > Negative > Coronavirus ($0.05 CPM) - content about coronavirus that is negative includes deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss, and mental health issues.

  • Peer39 > Brand Safety > NewsGuard > NewsGuard Custom Lists > Avoid News Sites with Misinformation about COVID-19 ($0.20 CPM) - exclude this category. A list of domains found to publish false, unverified or unreliable COVID-19 related information by NewsGuard's team of analysts.

  • Grapeshot > gs_covid19 ($0.25 CPM) This segment houses all COVID-19 content (regardless of whether it is safe or unsafe content). Target or exclude this segment depending on your campaign needs.

Please note these are not a replacement for standard brand safety segments.


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