• Aubrey Lehrmann

Basis Releases : 3/18/20

Create a campaign from any screen

Build a new campaign from any screen in Basis! This new feature provides quick and easy way to create a new campaign at anytime.

To create a new campaign:

  1. Simply click on the plus sign in the upper right corner.

  2. Choose create campaign or create a campaign from an existing campaign.

Learn more about creating campaigns.



Optional Initiatives layer

With this release, Initiatives are now optional. Initiatives add a helpful layer of organization and reporting and are very useful for complex hierarchies or multiple business goals.


For example, a large retailer may have focuses on both branding and sales and could be structured with or without the Initiatives layer below.


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