Basis Releases : 3/18/20
Create a campaign from any screen
Build a new campaign from any screen in Basis! This new feature provides quick and easy way to create a new campaign at anytime.
To create a new campaign:
Simply click on the plus sign in the upper right corner.
Choose create campaign or create a campaign from an existing campaign.
Optional Initiatives layer
With this release, Initiatives are now optional. Initiatives add a helpful layer of organization and reporting and are very useful for complex hierarchies or multiple business goals.
For example, a large retailer may have focuses on both branding and sales and could be structured with or without the Initiatives layer below.