• Aubrey Lehrmann

Basis Releases : 2/12/20


Within an approved plan, users will now be prevented from making ad tag changes while a revision is open

Reporting & Analytics

In the BCI Export, users will now have access to Inventory and Data spend metrics at the creative level

Integrated DSP

Bid Multipliers now supports ability to apply multipliers by Creative ID

Ad Ops & Trafficking

Improved Macros Insertion Behavior

  • For Sizmek and Google Campaign Manager tags: Only macros that are detected to be missing will be inserted, rather than inserting already-present macros again. This helps resolve cases where the click macros were inserted multiple times, which led to double-counting clicks

  • For Google Campaign Manager tags only: The {appId} macro will now be automatically inserted for Google Campaign Manager tags when the data-dcm-app-id field is present. Macro detection and insertion is now supported for certain formats of DoubleVerify-wrapped GCM tags


On-going performance/speed improvements

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Basis Releases: 01/13/21

Supply Path Optimization In 2019, the International Advertising Bureau (IAB) rolled out a strategic initiative in an effort to root out ad fraud and encourage greater transparency through the RTB supp

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