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  • Gabriel Ribadeneira L

Basis Releases: 12/16/20

Naming Conventions


Create naming formulas across all your Clients in Basis with the new Naming Conventions option.


Under My Organization, navigate to Naming Conventions, and establish the desired formula.

Next, you will be able to choose what Client(s) you want this to be available for, saving you the time of creating the same naming convention for each Client.


When you create a new Client in the future, you can come back to this section and apply the formula you've already built.


Note that existing naming conventions that have been created for a Client cannot be copied to another Client. If you would like to re-use a naming convention, first create it again in the Naming Conventions tab and apply it to all the Clients you need to.


What are the benefits of Naming Conventions?

Your data is a valuable resource– naming conventions allow you to strengthen its organization and structure. Maintaining media plans properly labeled, free of mistakes or typos, lets you aggregate and analyze information with agility, export it to third-party sources without errors, and minimize negative down-stream impacts. You can create harmonized records by storing your nomenclature in Basis, as it easily lets you apply it to your campaigns. It also lets you:

  • Streamline third-party ad server integrations

  • Improve communication across individuals and teams by automating standardized taxonomies.

  • Generate cost efficiencies by minimizing down-stream issues resulting from human error.

  • Reduce data loss when exporting to third-party sources without errors.

  • Facilitate decisions–organized data allows you to aggregate and analyze information with agility.

For more information about Naming Conventions, visit our Help Center.




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