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  • Gabriel Ribadeneira L

Basis Releases: 11/25/21

Comscore Predictive Audience


Commerce Signals, a Verisk Financial business, and Comscore are introducing new brand and category buyer segments into Comscore’s Predictive Audiences category. These segments are located under contextual targeting: Comscore Content Activation > Predictive Audience > Commerce Signals.


Comscore's patent-pending Predictive Audiences are the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals, such as demographics, TV viewership, personas, OTT/gaming, automotive data (Polk), financial data (TransUnion), location (PlaceIQ), and B2B (Eyeota), and gaming (Spiketrap) and commerce consumer data (Commerce Signals) across 40+ languages.


Why should you use Comscore segments?

  • Unique panel assets: Comscore’s best-in-class multiplatform digital panels and CTV ad exposure and viewership data provide a massive cross-platform data footprint that serves as the foundation to create privacy-focused targets.

  • Intelligent categorization: Proprietary AI extracts the contextual essence of a page, video, or audio content and classifies the content across 350k subcategories. Machine learning detects content signals in real-time and continuously fuels categorization to power Predictive Audiences.

  • Scale and Depth: The combination of panel assets and contextual categorization technology uniquely positions Comscore to transform valuable Comscore audiences and 3rd party partner audiences into contextual targets without cookies for holistic targeting across web, app, and CTV.

Basis Technologies is prepared for the future of identity with effective and compliant solutions for a cookie-less advertising world, learn more here.


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