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  • Aubrey Lehrmann

Basis Releases : 1/21/20

Ad Ops & Trafficking

  • Universal Pixel now provides the option to use an image tag.

  • Universal Pixel scripts now provide a new option for GCM Floodlight container tag users: when the Deploy via Floodlight option is selected, code is included to collect revenue, transaction ID, custom variables u1 through u5, and page URL from Floodlight.

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Basis Releases: 01/13/21

Supply Path Optimization In 2019, the International Advertising Bureau (IAB) rolled out a strategic initiative in an effort to root out ad fraud and encourage greater transparency through the RTB supp

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