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  • Gabriel Ribadeneira L

Basis Releases: 09/02/21

Analytics Screen - New Metrics!


Net Media Spend

Net Media Spend has been added as a metric in the Line Items table, for DSP, Direct, Search, and Social channels.

Net Media Spend = Net Total Spend - Net Ad Server Spend

If you would like to add this metric to your views:

  1. Click on the settings wheel on the right-hand side of the table

  2. Under Save changes to selected view, click on Customize columns

  3. You will find the metric under the Billing section

  4. You can also include Net Total Spend and Net Ad Server Spend to your views to have a full breakdown of your spend

CTR

CTR has been added as a metric in the Delivery Sources view. Delivery Sources is available as a view for Direct, Search, and Social line items.


Remember, you can choose which columns to show or hide at any time, and saved your preferred views, following these steps:

  1. Click on the settings wheel on the right-hand side of the table

  2. Under Save changes to selected view, click on Customize columns

  3. Select or deselect which metrics you would like your view to include; rearrange their order on the right-hand panel of the modal

  4. When you are satisfied with the metrics and their order, click on the Apply button at the bottom of the modal

  5. Under Save changes to selected view, click on Save as new view

  6. Give your view a name and click on Save

Basis users have been giving us valuable feedback on how to improve this screen, to learn more about some important updates we've made recently, check this post! And if you missed our Customer Success Webinar on how to become a master of the Analytics screen, you can watch a recording here.


Inventory Directory


The Inventory Directory lets you see when a vendor contact was recently active in Basis. In the Inventory Directory, choose the Vendor tab, and select a Vendor. When looking at the specific Vendor, in the Contacts tab, you will see a Last Active column.

This "last active" data is now inclusive of when vendors reply to Basis messages via their e-mail, in addition to when they reply from inside Basis. Whichever action happens most recently is the date that will be reflected in the contacts list.


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