• Gabriel Ribadeneira L

Basis Releases: 05/26/21

Campaign Analytics

Updates have been made to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.

At all levels -

Messaging has been added to indicate data recency

Curious about what a metric means? If the name is underlined you can hover it to get an explanation.

At the Line Item level -

The following metrics have been added:

  • Net Media Contracted

  • Net Media Rate Contracted

  • KPI Type

You can modify what information you want to see using the Customize Columns option of each section (Channels, Line Items, Groups, Tactics) and store these in Basis as a saved view. Learn how to with this video.

Contextual Targeting

Stay ahead of the curve as the cookieless future approaches! Our partners are leading the charge with advanced contextual technology and cookie-free predictive audiences you can incorporate into your strategy today. Oracle Contextual Intelligence (Grapeshot) is expanding its suite, to include two new segments: App Age Ratings and Sentiment. Click here to learn more about Centro's contextual targeting partners.

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