Basis Releases: 05/26/21
Updates have been made to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.
At all levels -
Messaging has been added to indicate data recency
Curious about what a metric means? If the name is underlined you can hover it to get an explanation.
At the Line Item level -
The following metrics have been added:
Net Media Contracted
Net Media Rate Contracted
You can modify what information you want to see using the Customize Columns option of each section (Channels, Line Items, Groups, Tactics) and store these in Basis as a saved view. Learn how to with this video.
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