Basis Minute : April 2020
This is The Basis Minute, social distancing edition!
Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.
Our product teams have been busy improving Basis for you! Check out the past month of releases below with links to more information:
Scheduled reports: always on time!
Automate the reports you need to send inside or outside your organization. Scheduled reports include current delivery data and are sent according to your predetermined cadence with a public link that expires 72 hours after the e-mail is received. Read more.
Campaign creation: build faster!
No matter what screen of Basis you are in, you can create campaigns by clicking on the + icon on the top right corner. Furthermore, Initiatives are now optional. Read more.
Survey: Basis for working remote
We believe Basis sets teams up for success, but we'd love to hear it from you! Provide your feedback through a brief 3-minute survey.
We've recently created a new site with all the latest Basis news and updates. BasisUpdates.net houses weekly product releases, newsletters, and other useful information for Basis users.
New Resources and Trainings
Digital Media Essentials Online This one-hour Centro Certified online course is perfect for anyone looking to gain a fundamental understanding of the digital advertising landscape. Learn:
Basics of digital advertising
Definitions within the digital landscape
Most commonly used tactics & data types
Media Consumption Changes due to COVID-19:
Social distancing has left its mark on media consumption including expected increases in streaming and more surprising impacts on print, gaming, and paywalls.
Events and Webinars
Consumer Privacy and the Future of Advertising
March 25, 2020
GDPR. CCPA. The third-party cookie apocalypse. Data compliance is coming at the advertising industry from all sides—are you prepared for the changes in store?
Join Derek Zolner, Centro's VP of Legal Affairs, and Ian Trider, Centro's Director of RTB Platform Operations as they cover everything you need to know about data privacy, compliance, and the future of targeted ads.
New episode! AdTech Unfiltered with Noor Naseer: Generating Ideas Worth Sharing (with Tom Goodwin)
This month's episode features Publicis Groupe's Tom Goodwin, who speaks to how his passion for sharing ideas has opened up new paths of success and opportunity in his career. Listen now
On Our Reading List
DIAL: Digital Innovations Awesome List
Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):
Read the March 2020 DIAL
SMILE: Social Media Innovations List Email
Centro’s VP of Paid Social, Amy Rumpler, recommends reading through the following articles from her Social Media Innovations List Email (SMILE):
Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.
Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.
Newsletter: Feel free to share any feedback or comments.
Love being a Basis customer? We want to hear from you! Please reply to me and we can set up time for you to share your story with us.
Life is better with Basis,
Your Centro Team