Basis Releases: 04/28/21
Several functions have been added to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.
At the Channels level -
Add-ons has been added as a channel.
At the Line Item level -
Click on the contextual menu to Send vendor alerts, Adjust delivery, and/or Adjust spend.
Net Data Spend and AV Completion Rate (%) have been added as metrics.
Search, Social, and Direct line items now show Vendor and Property columns by default.
Note: You can modify what information you want to see using the Customize Columns option of each section (Channels, Line Items, Groups, Tactics) and store these in Basis as a saved view. Learn how to with this video.
View and add comments at the line item level by clicking on the dialogue icon.
Click on Hide line item to remove the capstone, you can unhide this at any moment.
At the Group level -
Having a full-screen view of all the tactics within a group can be done by
Clicking on the group name in the Group/Tactic split view
Clicking on the contextual menu next to the group name and selecting the View Tactics (real-time data) option
Bulk editing options and in-line editing of Start and End Dates are now available both at the Group and Tactic level
At the Tactic level -
Optimization Type and Optimization Status have been added as default columns.
Optimization KPI Type and Optimization KPI Goal can be added through the customize columns option.
Still to come -
More metrics at the Line Item, Group, and/or Tactic level - Ad Size, Delivery Source type, Media Contracted Rate, Contracted Impressions, and others.
Ability to view future Group flight dates
Pacing at the Tactic level
Distinguish net vs gross numbers
Never miss an update - subscribe below!