• Gabriel Ribadeneira L

Basis Releases: 04/28/21

Campaign Analytics

Several functions have been added to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.

At the Channels level -

  • Add-ons has been added as a channel.

At the Line Item level -

  • Click on the contextual menu to Send vendor alerts, Adjust delivery, and/or Adjust spend.

  • Net Data Spend and AV Completion Rate (%) have been added as metrics.

  • Search, Social, and Direct line items now show Vendor and Property columns by default.

Note: You can modify what information you want to see using the Customize Columns option of each section (Channels, Line Items, Groups, Tactics) and store these in Basis as a saved view. Learn how to with this video.

  • View and add comments at the line item level by clicking on the dialogue icon.

  • Click on Hide line item to remove the capstone, you can unhide this at any moment.

At the Group level -

  • Having a full-screen view of all the tactics within a group can be done by

  • Clicking on the group name in the Group/Tactic split view

  • Clicking on the contextual menu next to the group name and selecting the View Tactics (real-time data) option

  • Bulk editing options and in-line editing of Start and End Dates are now available both at the Group and Tactic level

At the Tactic level -

  • Optimization Type and Optimization Status have been added as default columns.

  • Optimization KPI Type and Optimization KPI Goal can be added through the customize columns option.

Still to come -

  • More metrics at the Line Item, Group, and/or Tactic level - Ad Size, Delivery Source type, Media Contracted Rate, Contracted Impressions, and others.

  • Ability to view future Group flight dates

  • Pacing at the Tactic level

  • Distinguish net vs gross numbers

  • Navigation improvements

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