• Gabriel Ribadeneira L

Peer39 Hotspex Segments

Peer39 has expanded its marketplace partnerships to include intelligence from Hotspex. Their technology is used to produce positive sentiment segments that evoke feelings of Knowledge, Nurturing, Inspiration, Trustworthiness, Friendliness, and Creativity. These segments allow buyers to align their ads with articles that evoke these feelings.

Peer39 + Basis also provide contextual targeting for:

  • Categories (seasonal, interest, custom),

  • Page Signals (viewability, fraud, content richness, etc)

  • Safety (including COVID-19 segments)

  • NewsGuard (provides a highly unique rating data set that scores publishers on their credibility).

These segments can be added to any campaign from the contextual targeting section of the tactic editor.

Basis Assistant

Our users shared their best-practices with us!

"I’ve established a note-taking convention that works for me and my team. One that outlines the change from A to B – what did I do, what is the tactic, what was before, what is after. Knowing that I increased a bid tells me something but knowing that I increased it by 20%, 30% or 50% tells me a more complete story." - Greyson Scudder, Digital Media Buyer, Ramey.

Greyson suggests this method as it helps him understand his notes better when a campaign ends. It's easier for him to have all the information in a single note rather than going through multiple ones to see the last time he made a change to the same targeting parameter. His notes are more comprehensive when he notes the status before and after the change is applied.

Not using Basis Assistant yet? Install it today.

  • Gabriel Ribadeneira L

Approval Delays Expected

All ads on Google must pass through their review process before they are allowed to spend. Due to volume,

Google expects that elections advertising specifically may take up to 48 hours to be approved in the days leading up to the US presidential election.

It's strongly advised that you upload elections ads well in advance of flight start. Google’s ad approval is entirely under Google’s control and we cannot influence it or rush approval.

Election-Related Ads Blocked After Polls Close

Google will be blocking all US election-related advertising on their exchange once polls close on November 3.

This will apply to US election ads in scope of the[ Google election ads policy]( (see heading “Election Ads in the United States”). The blocking will occur globally (i.e. regardless of user geo) if they believe that the ad is US Elections related. The ban will apply until further notice. There is no action required on your end unless your tactics are only targeting Google inventory. In that case, you should expand targeting if you would like your ads to continue spending after the polls close.

Google makes its own ad classifications, which tend towards being broad. Anything related to, or mentioning politics, may be affected, even if not explicitly an 'election' ad.

  • Aubrey Lehrmann

Live Sports PMP Deals

Fast stat: 46% of live sports viewers prefer to stream sports on a big screen!

Basis can help you reach more of the 47.1MM Live Sports CTV viewers on the screen they prefer using our Live Sports PMP Deals.

Looking for more info on Live Sports and Connected TV inventory? Check out our Live Sports overview.


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