Analytics Legacy will be officially removed from the Basis platform on Wednesday, September 8. Join us for this great opportunity to learn the ins and outs of the new screen.

Our August Basis Success webinar showcased the new layout, efficiencies, and benefits of the redesigned Analytics page. In just 30 minutes, we got an overview of recent Basis releases and then dove into the redesigned Analytics page.

In addition to the webinar, check out some great resources to get you up to speed:

· Analytics screen help documentation

· Analytics screen video tutorials

· Analytics screen blog updates

Webinar recording:

Our Expert

Kelly Poydence

Senior Customer Success Manager | Basis Kelly Poydence joined Centro in 2019 bringing her past experiences as a media buyer and passion for the digital landscape to her current role as Customer Success Manager. In her current role, Kelly partners with Centro's clients to drive Basis platform adoption across channels, grow their digital strategies, and exceed campaign objectives. Outside of Centro, Kelly enjoys going for runs along the Chicago lakefront and traveling to new places.

What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentations provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.  

The following functions have been added to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.

Changes to the Contextual Menu

  • Click on the contextual menu to view a list of all tactics under a single Group.

  • Click on the contextual menu next to the group name and select the View Tactics (real-time data) option to have a full-screen view of all the tactics within a group.

Additional Metrics Added

  • Net Data Spend

  • AV Completion Rate (%)

  • Net Media Contracted

  • Net Media Rate Contracted

  • KPI Type

  • Num of Interactions

  • Viewable Impressions

  • Measurable Impressions

  • Audio/Video Starts

New Button Updates

  • Access the Export function by clicking on the export icon instead of under the Actions button.

  • Customize columns and saved views have now been moved under the new settings icon.

  • View and add comments at the line item level by clicking on the dialogue icon.

  • Click on Hide line item to remove the capstone, you can unhide this at any moment.

  • Bulk editing options and in-line editing of Start and End Dates are now available both at the Group and Tactic level

  • Group and Tactic tables will now always have the option to choose real-time data.

Changes to Columns

  • At the line item level, Search, Social, and Direct line items now show Vendor and Property columns by default.

  • At the tactic level, Optimization Type and Optimization Status have been added as default columns.

  • Optimization KPI Type and Optimization KPI Goal can be added through the customize columns option at the tactic level.

  • You can now select and sort by "Act Start Date" in the Line Item view.

  • Date picker and customize columns have been added to the Channels table.


  • Curious about what a metric means? If the name is underlined you can hover it to get an explanation.

  • Messaging has been added to indicate data recency

New Channel

  • Add-ons has been added as a channel.

Screen Customization Options

  • All tactics within a line item can now be viewed by navigating to Line Item/Tactic Split view.

  • Filter by Line Item Status (Completed, Live, Upcoming).

  • You can add Line Item status to customize columns and apply Line Item views.

  • You can now choose the density of all tables when viewing the new analytics screen.

  • In Compact mode, the rows are about 30px in height.

  • In Default mode, the rows are about 38px in height.

  • You can modify what information you want to see using the Customize Columns option of each section (Channels, Line Items, Groups, Tactics) and store these in Basis as a saved view. Learn how to with this video.

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Inventory Directory

  • You are now able to see when a vendor contact was recently active in Basis when clicking into your contact list. From the Inventory Directory, switch to the Vendor tab, and choose a Vendor. When looking at the specific Vendor, in the Contacts tab, you will now see a Last Active column.

We are now integrated with Taboola!

Taboola powers recommendations for the open web, placing content where people are most likely to engage with your message. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.

  • For more information, go to the vendor directory in Basis Platform and click “Open Auction” to access the Inventory screen.

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