• Aubrey Lehrmann

Ad Ops & Trafficking

  • Universal Pixel now provides the option to use an image tag.

  • Universal Pixel scripts now provide a new option for GCM Floodlight container tag users: when the Deploy via Floodlight option is selected, code is included to collect revenue, transaction ID, custom variables u1 through u5, and page URL from Floodlight.

  • Aubrey Lehrmann


When a line item is copied (or duplicated), the groups and tactics are also copied along with it. This applies to copying multiple or single line items.

Pasting Notes:

Users can only paste within the same client and brand

  • In Planning Mode, users can paste to a different campaign under same client and brand, but if they try to paste to a campaign in different client and brand, this error will appear: “You cannot paste into a different client and brand”

Error Pasting

  • If groups and tactics fail to paste after save, message says that "Group(s) and tactic(s) did not paste. Try again."


  • In revision mode, users can copy/paste and duplicate line items, but they will not include the corresponding groups and tactics

Line Items with Start Dates in the Past

  • If a user copies a line item with a start date in the past, when they paste, the line item start date and end date will be empty, but the group and tactic will carry over start date and end date

Line Items with Starts Dates in the Future or Today

  • If a user copies a line item with a start date that is today or in the future, when they paste, the start date and end date for line item, group, and tactics will all be carried over

  • Aubrey Lehrmann

Search for tactics in the Tactic Editor Header

In the tactic editor header, there’s a new drop-down menu to search and navigate between tactics.

Updates to soft budget alert calculations and messaging to account for spend up to yesterday's date

To prevent potential overspend due to human errors, an alert appears in the Analytics and Planning Screens

when a user allocates group and tactic budgets in a way that exceeds the line item media cost. The calculation has been updated to include spend to date.

New alert:


Calculated sum of total group budget for that line item (Group X total budget + Group Y total budget )

If Group X budget = Daily

  • Total Group X budget = ((number of days group remaining in flight including today's date) multiplied by group's daily budget) + spend up to yesterday's date

If Group Y budget = None

  • Sum up all the total budgets of tactics + any archived tactics' spend in Group Y

  • If tactic budget = daily - use = ((number of days tactic remaining in flight including today's date )multiplied by tactic's daily budget) + spend to yesterday's date

If there are archived groups/tactics, the budgets are not considered unless there is spend

  • Spend for archives groups and tactics are considered in the sum