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  • amyrumpler

Report: Social Media Update Q3 2020

This latest installment from eMarketer in their quarterly social media update series addresses the latest and greatest predictions for user behavior, updated user statistics, the latest ad revenue information, top trends for TikTok and other platforms, and new product releases. Key takeaways include: ecommerce as a continued bright spot since the pandemic began--leading to improved shopping tools across social networks, continued focus on providing accurate information and news to social users, and a brief discussion on each platform’s approach to the upcoming election.

Listen: Where Americans Socially Network (32:16)

In this eMarketer podcast “Behind the Numbers”, analysts Peter Newman and Blake Droesch discuss how the pandemic affected social network usage across all major platforms. They also briefly discuss some of the predictions from the Q3 updates report, and whether the new feature releases that have recently come out will be likely to sway usage across the different platforms in the near-term.

Report: Facebook Ranked #1 in AppsFlyer Performance Marketing Index

This report ranks various sources on their ability to retain, monetize, and retarget users on mobile devices. Facebook’s top spot indicates they are able to drive app installs through high-quality users. These rankings include scoring on in-app purchases as well as their ability to produce monetizable ads. In this recap of the report, Business Insider predicts Facebook’s US share of the mobile ad market will grow to 34.4% by 2022, while Google’s will fall to 25.7% as Amazon also gets in the mobile search market.

Reddit’s Role in the Path to Purchase

Reddit partnered with Vetro Analytics to release this report detailing how their users participate in the purchase journey, compared to on Facebook, Instagram, Twitter, Snapchat and Pinterest. TL;DR: Reddit purchase journeys tend to be faster, result in deeper research, generate 15% more spend, and create higher NPS ratings. Unlike on other platforms, Reddit users skip more quickly to the consideration stage and spend more time there seeking product and brand information. As a result, they feel confident about their purchases and tend to have positive experiences with brands once the purchase has been made.

Announcing Instagram Reels Updates

The latest round of Reels updates lets users create videos up to 30 seconds in length, adds new abilities to insert audio, and includes updates to native editing tools—all in an effort to continue to compete with TikTok’s native content formats. In a separate article, eMarketer also covered the platform’s future plans to integrate new e-commerce and shopping features in Reels later this year, showing how important they feel the content format will be to the future of their app. TikTok’s platform continues to evolve just as quickly, however: for example they recently improved the Duets feature to make it easier for content creators to collaborate and build off of each other’s posts. Additional coverage on the latest Instagram updates can also be found here.

Facebook Report: New Insights on Groups Usage

As this article recaps, the platform recently conducted a survey of 15,000 people who are members of online communities in order to understand how they are using groups since the pandemic. They also shared new statistics showing groups have become a more important tool used to help communities thrive online, as people look to engage around their interests, learn new things, be entertained and make new connections virtually. To help brands tap into these highly engaged audiences, Facebook has also expanded their Collab Manager tool to allow marketers to connect with group owners and collaborate on ways to promote their products and services to group members.

The Complete Guide to IGTV

If you’re interested in learning more about how to maximize IGTV content, this is the article for you. Social Media Today breaks down how to create content for the channel, best practices including optimal dimensions, and a variety of tools that make it easy to create social video content—not just for IGTV, but for any format.

LinkedIn Redesign Features Stories

As another platform seeing a surge in usage due to the pandemic, LinkedIn is investing in making it easier for people to navigate working from home, finding connections and sharing the skills and content professionals want access to. While their new design features lots of softer elements such as updated color schemes and more streamlined search functionality, it also includes a full rollout of Stories to all users in the US and Canada. Heads up: Stories Ads should be coming by January, 2021!

Pinterest Announces New Pin Format: Stories

The platform has finally widely released their Story Pin format, giving creators the ability to use videos, images, voiceover and text overlay to design more interactive pin formats. Unlike on other platforms, these pins are found in the standard home feed as opposed to in a separate area, and they do not disappear after 24 hours. Also out now is a new Analytics dashboard that helps Pinners understand how their paid and organic content is performing over time. And finally, Pinterest recently released new shopping tools for Pinners and Advertisers: including ads in visual search results and deeper integrations with product catalogs.

Getting to Know the Snapchat Generation

In a recently released guide, Snapchat shares updated statistics on their user base, their behaviors, and how they engage via the platform. Did you know, for example, that 82% of Snapchatters believe they have a personal responsibility to create the change they want to see in the world? Or that they are 34% more likely than non-Snapchatters to buy from brands that support their local community? Read on for more information on this incredibly leaned-in user base. The timing for this report is perfect, as this quarter Piper Sandler research showed the Snapchat is still the #1 favorite social media platform for US teens, with TikTok following closely behind in the #2 spot.

In addition, here are a few other updated audience behavior reports that have been released in the last month:

And finally: like last month, I also wanted to send through some vertical specific resources that have been released recently via our social partners:

And finally, just for fun: check out this heartwarming story of Ocean Spray responding to the originator of the TikTok “Dreams” challenge, in which participants sip cranberry juice as they skateboard to Fleetwood Mac.

  • Gabriel Ribadeneira L

Bulk Editing Metrics

Bulk editing metrics can now be performed by selecting the checkboxes next to any delivery sources (without a line item selected), clicking on the new "Bulk edit" menu above the list of delivery sources, and then clicking on "Metrics". To bulk edit metrics for all delivery sources of one type (e.g. GCM), you can filter by a source and check "Select all" before clicking "Bulk edit".

Using the "Bulk edit" menu also allows you to archive or unarchive all selected sources.


Basis Assistant


Working on month-end reporting? Open Basis Assistant in your reporting and analytics tool, like Google Data Studio, to view your optimization notes next to your performance data. This will help you understand the relationship between the changes you've made and the campaign's performance.

Not using Basis Assistant yet? Install it today.

  • Gabriel Ribadeneira L

Domain Lists

Whether you are creating an allow or block-list for your tactic, now you can enter twice as many apps or domains in it - up to 100,000! Simply upload a TXT or CSV file with domains or apps separated by commas, semicolons, or line breaks and Basis takes care of the rest! Domain lists are an effective targeting strategy that allow:

  • Control: Choose exactly which apps and domains you want your ads to run on.

  • Optimization: Use lists to target specific high-performing apps and domains, or to remove inventory that isn't delivering the desired outcome.

  • Brand protection: Domain lists help your ads run next to the content you believe in, eliminating the potential of them being served next to content that doesn't align with your brand.


Basis Assistant Updates

Is the Assistant covering a portion of your screen? Re-position it!

Whether it's on minimized or maximized state, you can switch which side of your screen you want Basis Assistant to appear on. You can switch back and forth as many times as you want, no matter which platform you are working on (Basis, Facebook Ads Manager, GDS, etc).

Basis Assitant helps you keep track of all the changes you make to your campaigns and share this information with your team - install the extension today!