• Aubrey Lehrmann

Are you looking for search marketing tactics you can implement now in order to pivot and improve your strategy in this challenging time?

Our upcoming monthly webinar on Wednesday, April 29th will feature: • Dan Golden, President and Chief Search Artist at Be Found Online, and • Robert Kurtz, Senior Director of Paid Search at Centro. These search marketing experts will share best practices, case studies, and tactics you can employ to adapt both your SEM (search engine marketing) and your SEO (search engine optimization) in times of upheaval and change.

Register today!

Our Experts

Dan Golden

President and Chief Search Artist | Be Found Online

Dan Golden is a veteran digital marketing executive, entrepreneur, and business innovator. Under Dan’s leadership as President and co-founder, Be Found Online (BFO) was awarded Ad Age’s #1 Best Place to Work and is a six-time Inc. 5,000 honoree as well. Forbes, Huffington Post, Inc. Magazine and Mashable have featured Dan’s thought leadership. He speaks regularly at conferences like ANA Marketing Futures, Conscious Capitalism, Pubcon, HeroConf and Inbound and is an Adjunct Lecturer on Digital Marketing at DePaul University and a guest lecturer at Northwestern University.

Robert Kurtz

Senior Director, Paid Search | Centro

In addition to overseeing a dedicated team of search experts at Centro, Robert Kurtz helps to craft and execute custom search engine marketing plans and media solutions that align with client goals. Over the course of his 14 years in the industry, Robert has worked on a plethora of verticals and brands ranging from healthcare and e-commerce to QSRs, gaming, non-profit and more. When Robert is not at the office, you’ll find him teeing up on the golf course with friends and spending time with his wife, Maresa, and daughter Olivia.

  • Aubrey Lehrmann

A Webinar Miniseries From the Home Office

Every Thursday from April 9th through May 7th at 1:30 ET / 12:30 CT / 10:30 PT

Join Us for This Week's Webinar - Part 1: Advertising through Crisis Covid-19 has changed our world, and the economy is experiencing unprecedented change across all industries. Join us as we speak with industry experts to address how specific verticals are pivoting in real-time to adapt. Each week, we’ll focus on a different industry, and share strategies based upon consumer trends and changes in media consumption. Register for this week's and all upcoming webinars below!

Miniseries Breakdown

PART 1: APRIL 9th // Advertising Through Crisis Centro's president and 20-year industry veteran, Tyler Kelly, will discuss the overall impact of Covid-19 on the media industry, identify emerging opportunities within the advertising landscape, and share how Centro is looking forward to the new normal. Tune in to hear what advertisers should actually be doing during a crisis—you might be surprised! Register Here

PART 2: APRIL 16th // State of QSRs

Dining in has come to a grinding halt. Learn how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape. Register Here

PART 3: APRIL 23rd // State of Pharma and Health

Programmatic has changed the way pharma and healthcare companies speak to their consumers. Now more than ever, these companies need impactful ways of reaching audiences. We’ll cover the the dos and don’ts of leveraging data and programmatic technology to activate the right segments. Register Here

PART 4: APRIL 30th // State of CPG

Consumption habits and buying mechanisms for consumers have changed overnight. How should CPG advertisers shift strategy to ensure they’re meeting their customers’ needs? Register Here

PART 5: MAY 7th // State of Education

E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students. Register Here

  • Gabriel Ribadeneira L

Access to Peer39's self-serve UI

Create custom Peer39 segments directly in their UI; once created, the segment will appear in Basis in a few minutes.

Peer39’s technology analyses the relationship between words on a page, the content of a video, or in an app, ensuring appropriate classification. As people’s time and attention become more fragmented, Peer39 believes that to succeed, you need as much contextual understanding of your audience as possible.

To get started, contact your customer support manager.

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