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  • Aubrey Lehrmann


This is The Basis Minute, work from home edition! Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. In this special edition, we will be sharing our top Basis tips to help you work remotely as well as interesting COVID-19 research, webinars, and infographics.


New features

Several new features have been released into Basis over the past month. Click on the links below to learn more!



Basis enables remote work



Features that support remote work

The Collaboration Center


The Collaboration Center is the core of team communication within Basis. From tagging teammates to attachments to internal messaging, check out this video to be sure you're making the most out of this useful tool.

The Basis Dashboard

The Basis Dashboard is your command post. It provides a snapshot of your campaigns and directs your attention where its needed most. And we're improving it! Watch the video for a sneak peek at our upcoming Basis Dashboard!


Quickly shift targeting and inventory

Social distancing has had a drastic impact on media consumption habits. Many media planners and updating their targeting and platforms to reflect this change. Watch the video to see how quickly you can adjust your targeting and budgets in Basis.

Auto-optimizations

Did you know that Basis offers three types of auto-optimizations? Check out the video to learn more about:

  • Machine Learning Optimizations

  • Algorithmic Optimizations

  • Bid Multipliers


Notes and Comments

Working apart from your team can be difficult, but Notes and Comments make it quick and easy to easily share information with your coworkers. Plus, the location of these Notes and Comments automatically adds helpful context such as the campaign or line item being discussed.


Insights

Insights, the business intelligence tool inside Basis, can illuminate your data in new ways. Jump into Insights and learn about business-level metrics like changes in investment by channel, revenue projections, and much more!


Your Customer Success Manager and Account Lead

At Centro, we pride ourselves on amazing raving fan service. In times like these, it's important that we stick together. You can reach out to your CSM or Account Lead for many things, especially how to use Basis to its fullest extent. We're here for you!

Helpful Centro webinars


PART 1: Advertising Through Crisis

Centro's president and 20-year industry veteran, Tyler Kelly, will discuss the overall impact of Covid-19 on the media industry, identify emerging opportunities within the advertising landscape, and share how Centro is looking forward to the new normal. Tune in to hear what advertisers should actually be doing during a crisis—you might be surprised! Access Webinar Recording Here. (35:23)

PART 2: The State of QSRs

Dining in has come to a grinding halt. Learn how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape. Access Webinar Recording Here. (31:47)

PART 3: The State of Pharma and Health

Programmatic has changed the way pharma and healthcare companies speak to their consumers. Now more than ever, these companies need impactful ways of reaching audiences. We’ll cover the the dos and don’ts of leveraging data and programmatic technology to activate the right segments. Access Webinar Recording Here. (32:17)

UPCOMING // APRIL 30th PART 4: The State of CPGs


Consumption habits and buying mechanisms for consumers have changed overnight. How should CPG advertisers shift strategy to ensure they’re meeting their customers’ needs? Register Here.

UPCOMING // MAY 7th

PART 5: The State of Education

E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students. Register Here.

UPCOMING // April 29th

Search Marketing in a Crisis

Looking for search marketing tactics you can implement now to pivot and improve your strategy in this challenging time? Join us as we share best practices, case studies, and tactics for SEM and SEO in times of upheaval and change. Register today!


How is COVID-19 impacting verticals?


Our teams of media experts have gathered great information on the impact of COVID-19 on various verticals. Check out our list below and reach out to your CSM or AL for the flashcards and infographics.


  • Alcohol and Alcohol Delivery

  • Auto Insurance

  • Automotive

  • Cannabis

  • CPG

  • e-Commerce

  • Financial Services

  • Grocery and Grocery Delivery

  • Logistics

  • Healthcare and Telemedicine

  • Health and Fitness

  • Higher Education

  • Home and Garden

  • Online Education/Education Tools

  • Online Gaming

  • Personal Finance

  • Pets

  • Publishers

  • Religion

  • Remote Work Tools

  • Restaurant/Food Delivery Services

  • Travel and Hospitality


We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels. Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM. Newsletter: Feel free to share any feedback or comments. Love being a Basis customer? We want to hear from you! Please reply to me and we can set up time for you to share your story with us.

Life is better with Basis, Your Centro Team


  • Gabriel Ribadeneira L

Campaign Performance Presentation

Grow your business with polished presentations that highlight your campaign’s performance. This reporting tool replaces Excel files with PowerPoint presentations, eliminating the time and cost associated with collecting, organizing, and summarizing data in a structured, clear, and visual way.

The presentations have little formatting so you can easily apply your organization’s branding and logos to them. Each presentation includes:

  • Top-level performance data

  • Information for each media channel (DSP, Direct, Search and Social)

  • Multiple charts and graphs

  • Performance by day of the week, week, and/or month

To download a presentation:

  1. Expand the Basis menu

  2. Select Reports

  3. From the Actions menu, select Create Report

  4. From the Type drop-down menu, choose Campaign Performance Presentation

  5. Give your presentation a name and define the date range

  6. Choose which of the customization options you want to be included

  7. Select which campaign you want to report on (only one campaign can be chosen at a time)

Once downloaded, customize the presentation with your organization's branding and send it to anyone inside or outside your organization.

Not only can you use these to deliver a report once a campaign ends, but you can also leverage them to grow your business. The agility with which you can download these lets you go back to old campaigns and export the results to build case studies, collateral pieces, or use them as supporting documentation.


For additional information, please visit our help documentation.


  • Gabriel Ribadeneira L

Brand safety for COVID-19

Basis together with Peer39 and Grapeshot protect your brand - leverage any of these new segments to run your ads in the right context surrounding the COVID-19 pandemic:

  • Peer39 > Brand Safety > Safe from Negative Coronavirus content ($0.05 CPM) - Avoids deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss and mental health issues.

  • Peer39 > Brand Safety > Negative > Coronavirus ($0.05 CPM) - content about coronavirus that is negative includes deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss, and mental health issues.

  • Peer39 > Brand Safety > NewsGuard > NewsGuard Custom Lists > Avoid News Sites with Misinformation about COVID-19 ($0.20 CPM) - exclude this category. A list of domains found to publish false, unverified or unreliable COVID-19 related information by NewsGuard's team of analysts.

  • Grapeshot > gs_covid19 ($0.25 CPM) This segment houses all COVID-19 content (regardless of whether it is safe or unsafe content). Target or exclude this segment depending on your campaign needs.

Please note these are not a replacement for standard brand safety segments.