Search
  • Gabriel Ribadeneira L

Campaign Performance Presentation

Grow your business with polished presentations that highlight your campaign’s performance. This reporting tool replaces Excel files with PowerPoint presentations, eliminating the time and cost associated with collecting, organizing, and summarizing data in a structured, clear, and visual way.

The presentations have little formatting so you can easily apply your organization’s branding and logos to them. Each presentation includes:

  • Top-level performance data

  • Information for each media channel (DSP, Direct, Search and Social)

  • Multiple charts and graphs

  • Performance by day of the week, week, and/or month

To download a presentation:

  1. Expand the Basis menu

  2. Select Reports

  3. From the Actions menu, select Create Report

  4. From the Type drop-down menu, choose Campaign Performance Presentation

  5. Give your presentation a name and define the date range

  6. Choose which of the customization options you want to be included

  7. Select which campaign you want to report on (only one campaign can be chosen at a time)

Once downloaded, customize the presentation with your organization's branding and send it to anyone inside or outside your organization.

Not only can you use these to deliver a report once a campaign ends, but you can also leverage them to grow your business. The agility with which you can download these lets you go back to old campaigns and export the results to build case studies, collateral pieces, or use them as supporting documentation.


For additional information, please visit our help documentation.


  • Gabriel Ribadeneira L

Brand safety for COVID-19

Basis together with Peer39 and Grapeshot protect your brand - leverage any of these new segments to run your ads in the right context surrounding the COVID-19 pandemic:

  • Peer39 > Brand Safety > Safe from Negative Coronavirus content ($0.05 CPM) - Avoids deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss and mental health issues.

  • Peer39 > Brand Safety > Negative > Coronavirus ($0.05 CPM) - content about coronavirus that is negative includes deaths (death toll rises, spikes, increases, etc.), increases in confirmed cases, testing positive (again - rising, rises, spiking), shortages of medical supplies (gloves, masks, respirators, hospital beds, etc.) and consumer goods (food, toilet paper, hand sanitizer, soap, paper products, etc) along with content relating to shortage of testing capacity, shutdowns of restaurants, businesses, recreation, schools, events, gatherings, and job loss, and mental health issues.

  • Peer39 > Brand Safety > NewsGuard > NewsGuard Custom Lists > Avoid News Sites with Misinformation about COVID-19 ($0.20 CPM) - exclude this category. A list of domains found to publish false, unverified or unreliable COVID-19 related information by NewsGuard's team of analysts.

  • Grapeshot > gs_covid19 ($0.25 CPM) This segment houses all COVID-19 content (regardless of whether it is safe or unsafe content). Target or exclude this segment depending on your campaign needs.

Please note these are not a replacement for standard brand safety segments.


  • Aubrey Lehrmann


Are you looking for search marketing tactics you can implement now in order to pivot and improve your strategy in this challenging time?

Our upcoming monthly webinar on Wednesday, April 29th will feature: • Dan Golden, President and Chief Search Artist at Be Found Online, and • Robert Kurtz, Senior Director of Paid Search at Centro. These search marketing experts will share best practices, case studies, and tactics you can employ to adapt both your SEM (search engine marketing) and your SEO (search engine optimization) in times of upheaval and change.


Register today!




Our Experts


Dan Golden

President and Chief Search Artist | Be Found Online

Dan Golden is a veteran digital marketing executive, entrepreneur, and business innovator. Under Dan’s leadership as President and co-founder, Be Found Online (BFO) was awarded Ad Age’s #1 Best Place to Work and is a six-time Inc. 5,000 honoree as well. Forbes, Huffington Post, Inc. Magazine and Mashable have featured Dan’s thought leadership. He speaks regularly at conferences like ANA Marketing Futures, Conscious Capitalism, Pubcon, HeroConf and Inbound and is an Adjunct Lecturer on Digital Marketing at DePaul University and a guest lecturer at Northwestern University.


Robert Kurtz

Senior Director, Paid Search | Centro

In addition to overseeing a dedicated team of search experts at Centro, Robert Kurtz helps to craft and execute custom search engine marketing plans and media solutions that align with client goals. Over the course of his 14 years in the industry, Robert has worked on a plethora of verticals and brands ranging from healthcare and e-commerce to QSRs, gaming, non-profit and more. When Robert is not at the office, you’ll find him teeing up on the golf course with friends and spending time with his wife, Maresa, and daughter Olivia.