• Aubrey Lehrmann

This is The Basis Minute, social distancing edition!

Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.

Product Updates

Our product teams have been busy improving Basis for you! Check out the past month of releases below with links to more information:

Scheduled reports: always on time!

Automate the reports you need to send inside or outside your organization. Scheduled reports include current delivery data and are sent according to your predetermined cadence with a public link that expires 72 hours after the e-mail is received. Read more.

Campaign creation: build faster!

No matter what screen of Basis you are in, you can create campaigns by clicking on the + icon on the top right corner. Furthermore, Initiatives are now optional. Read more.


Survey: Basis for working remote

We believe Basis sets teams up for success, but we'd love to hear it from you! Provide your feedback through a brief 3-minute survey.

Take the survey


We've recently created a new site with all the latest Basis news and updates. houses weekly product releases, newsletters, and other useful information for Basis users.


New Resources and Trainings

Digital Media Essentials Online This one-hour Centro Certified online course is perfect for anyone looking to gain a fundamental understanding of the digital advertising landscape. Learn:

  • Basics of digital advertising

  • Definitions within the digital landscape

  • Most commonly used tactics & data types

Take the course

Media Consumption Changes due to COVID-19:

Social distancing has left its mark on media consumption including expected increases in streaming and more surprising impacts on print, gaming, and paywalls.

Download the one-sheeters

Events and Webinars

Consumer Privacy and the Future of Advertising

March 25, 2020

GDPR. CCPA. The third-party cookie apocalypse. Data compliance is coming at the advertising industry from all sides—are you prepared for the changes in store?

Join Derek Zolner, Centro's VP of Legal Affairs, and Ian Trider, Centro's Director of RTB Platform Operations as they cover everything you need to know about data privacy, compliance, and the future of targeted ads.

Watch the recording

Listen Here!

New episode! AdTech Unfiltered with Noor Naseer: Generating Ideas Worth Sharing (with Tom Goodwin)

This month's episode features Publicis Groupe's Tom Goodwin, who speaks to how his passion for sharing ideas has opened up new paths of success and opportunity in his career. Listen now

On Our Reading List

DIAL: Digital Innovations Awesome List

Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):

Read the March 2020 DIAL

SMILE: Social Media Innovations List Email

Centro’s VP of Paid Social, Amy Rumpler, recommends reading through the following articles from her Social Media Innovations List Email (SMILE):

We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.

Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.

Newsletter: Feel free to share any feedback or comments.

Love being a Basis customer? We want to hear from you! Please reply to me and we can set up time for you to share your story with us.

Life is better with Basis,

Your Centro Team

  • Aubrey Lehrmann

KPIs and Goals now available in Insights

KPIs and Goals are critical to the success of any campaign. Those key fields can now be found in Insights and analyzed with hundreds of other metrics and levels.

To use these new fields:

  1. Open Insights and select new report

  2. Search or locate one or more of the new fields

  3. Drag the field(s) over to Rows or Columns

Get more information on Insights here.

Send scheduled reports externally

We recently released a feature that lets you send scheduled reports externally. Those reports will now contain a public link that expires 72 hours after the e-mail is received.

More details on scheduled reports.


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