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  • Gabriel Ribadeneira L

Dashboard

Focus on what is most important, connect with your team, and increase productivity.

Basis' redesigned Dashboard includes a gallery of widgets and a comments feed to give you a holistic view of your account, and help you prioritize your tasks.

  • You can navigate to your Dashboard through the menu in the top left corner.

  • You can set Dashboard as your home screen from My Settings.

  • Clicking on the Basis button on the top left corner will take you to the home screen of your choice: Dashboard or Campaigns.

Full information about the Dashboard can be found here.

  • Gabriel Ribadeneira L

Google Data Studio Connector

Visualize and share your digital media success

Connect Basis with Google Data Studio (GDS) to illustrate campaign results.


What is GDS?

A dashboard and reporting tool that allows you to create highly customizable, branded reports with data visualizations that can be shared with anyone. You can select how to present the data —graphs, charts, maps, calendars, and many other options— as well as change fonts, colors, and add logos or images.


What do I need to connect the two platforms?

All you need is your Basis credentials and a Google account. If you don’t have a Google account already, you can sign up for one for free.


How much does it cost?

There are no additional charges to access this service.


Where can I learn more about GDS?


Ready to connect Basis and Google Data Studio?

Connect your data

  • Before you begin, log into your Basis account and your Google account

  • Click here to open the Basis connector page in Data Studio

  • If this is your first time logging into Data Studio, complete the actions prompted in the Welcome modal

  • Authorize Data Studio to use the Basis connector by clicking on the Authorize button

  • Choose the Google account you want to continue with if different from the one you are already logged in with

  • Now authorize Basis to connect to data by clicking on the Authorize button

  • Enter your Basis credentials and once the modal refreshes, close it

  • You’ve now connected your Basis and Google accounts to Data Studio!

  • Now add a data source – select the client you want to retrieve information for from the drop-down menu

  • Determine whether you would like to include all brands within the client or only specific brands

  • Select if you want advanced mode on or off

  • Under Use Case, choose from one of the three options: Line Level Contract Data, Line Level Delivery or Creative Level Delivery

  • You are all set, click on Create Report to start illustrating your data

Visualize your data

  • You will have a preview of your data source – this is all the information you can include in the report

  • Create a new blank report or use Centro’s template

  • Customize the report as needed – choose what data you want to showcase, as well as the fonts, colors, formats, images, and more

Share your data

  • Invite: choose specific people or Google groups who can view or edit reports and data sources

  • Email: schedule an email to be sent to anyone inside or outside your organization. They will receive a PDF file of the report

  • Download: retrieve a PDF file that can be shared online or offline

  • Link: get a URL for your report – email it, embed it on site, or share it on social networks

ironSource Inventory


Basis now has a direct integration to ironSource. ironSource’s in-app mobile gaming mediation platform and marketplace helps brands cut out unnecessary ad-tax by providing direct access to the best inventory and audiences. Their relationships with the world’s largest mobile gaming publishers gives them unrivaled access to scale and quality.

ironSource inventory is primarily full-screen interstitials. Therefore, viewability is very high, with a higher price than typical mobile display and video.

  • Aubrey Lehrmann


This is The Basis Minute, work from home edition! Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. In this special edition, we will be sharing our top Basis tips to help you work remotely as well as interesting COVID-19 research, webinars, and infographics.


New features

Several new features have been released into Basis over the past month. Click on the links below to learn more!



Basis enables remote work



Features that support remote work

The Collaboration Center


The Collaboration Center is the core of team communication within Basis. From tagging teammates to attachments to internal messaging, check out this video to be sure you're making the most out of this useful tool.

The Basis Dashboard

The Basis Dashboard is your command post. It provides a snapshot of your campaigns and directs your attention where its needed most. And we're improving it! Watch the video for a sneak peek at our upcoming Basis Dashboard!


Quickly shift targeting and inventory

Social distancing has had a drastic impact on media consumption habits. Many media planners and updating their targeting and platforms to reflect this change. Watch the video to see how quickly you can adjust your targeting and budgets in Basis.

Auto-optimizations

Did you know that Basis offers three types of auto-optimizations? Check out the video to learn more about:

  • Machine Learning Optimizations

  • Algorithmic Optimizations

  • Bid Multipliers


Notes and Comments

Working apart from your team can be difficult, but Notes and Comments make it quick and easy to easily share information with your coworkers. Plus, the location of these Notes and Comments automatically adds helpful context such as the campaign or line item being discussed.


Insights

Insights, the business intelligence tool inside Basis, can illuminate your data in new ways. Jump into Insights and learn about business-level metrics like changes in investment by channel, revenue projections, and much more!


Your Customer Success Manager and Account Lead

At Centro, we pride ourselves on amazing raving fan service. In times like these, it's important that we stick together. You can reach out to your CSM or Account Lead for many things, especially how to use Basis to its fullest extent. We're here for you!

Helpful Centro webinars


PART 1: Advertising Through Crisis

Centro's president and 20-year industry veteran, Tyler Kelly, will discuss the overall impact of Covid-19 on the media industry, identify emerging opportunities within the advertising landscape, and share how Centro is looking forward to the new normal. Tune in to hear what advertisers should actually be doing during a crisis—you might be surprised! Access Webinar Recording Here. (35:23)

PART 2: The State of QSRs

Dining in has come to a grinding halt. Learn how quick service restaurants are pivoting their branding, messaging, and advertising strategies to reach their audiences, while remaining sensitive to a turbulent economic landscape. Access Webinar Recording Here. (31:47)

PART 3: The State of Pharma and Health

Programmatic has changed the way pharma and healthcare companies speak to their consumers. Now more than ever, these companies need impactful ways of reaching audiences. We’ll cover the the dos and don’ts of leveraging data and programmatic technology to activate the right segments. Access Webinar Recording Here. (32:17)

UPCOMING // APRIL 30th PART 4: The State of CPGs


Consumption habits and buying mechanisms for consumers have changed overnight. How should CPG advertisers shift strategy to ensure they’re meeting their customers’ needs? Register Here.

UPCOMING // MAY 7th

PART 5: The State of Education

E-learning and online coursework strategies have become the new norm. Whether this is a temporary phenomenon or not, we know that the need for online coursework isn’t going away anytime soon. We’ll speak to how educational institutions are adjusting to meet the changing needs of their students. Register Here.

UPCOMING // April 29th

Search Marketing in a Crisis

Looking for search marketing tactics you can implement now to pivot and improve your strategy in this challenging time? Join us as we share best practices, case studies, and tactics for SEM and SEO in times of upheaval and change. Register today!


How is COVID-19 impacting verticals?


Our teams of media experts have gathered great information on the impact of COVID-19 on various verticals. Check out our list below and reach out to your CSM or AL for the flashcards and infographics.


  • Alcohol and Alcohol Delivery

  • Auto Insurance

  • Automotive

  • Cannabis

  • CPG

  • e-Commerce

  • Financial Services

  • Grocery and Grocery Delivery

  • Logistics

  • Healthcare and Telemedicine

  • Health and Fitness

  • Higher Education

  • Home and Garden

  • Online Education/Education Tools

  • Online Gaming

  • Personal Finance

  • Pets

  • Publishers

  • Religion

  • Remote Work Tools

  • Restaurant/Food Delivery Services

  • Travel and Hospitality


We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels. Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM. Newsletter: Feel free to share any feedback or comments. Love being a Basis customer? We want to hear from you! Please reply to me and we can set up time for you to share your story with us.

Life is better with Basis, Your Centro Team


 
 

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