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As third-party cookies are being phased out by major browsers, Centro has a unique solution for you: Contextual Insights Reports.

The report shows you which segments are generating the most actions (clicks, conversions, video completions) so they can be targeted, and you can make changes to your tactics and optimize accordingly. Contextual targeting is one of the more powerful tools in programmatic advertising- over 70% of all DSP customers use a form of contextual targeting in their campaigns. We partnered with an industry-leading contextual provider, Peer39, to ensure your campaigns effectively reach your target audience while eliminating the reliance on cookies.


What are the benefits?

  • The reports provide more information about where your impressions are being served and how your ads are performing.

  • Optimize campaign budgets to contextual segments of best-performing categories and analyze them for future marketing efforts.

  • Gain knowledge of which segments are generating the most actions while eliminating the reliance on cookies.

How can you get the report?


To create a Contextual Insights report, open the Basis Menu in the top left of your screen and select Reports. Then, click on Actions and select Create Report. Create a new Data Segment Report and select Tactic > Contextual Insights as the dimension. Before creating a Contextual Insights report, your campaign needs to generate enough impressions to allow you to establish a baseline KPI. Then, you can filter the data in the report to identify key segments.

Detailed description and an example of the report available here!

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  • jennyguo7

Campaign Analytics


Several functions have been added to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.

  • Customize columns and saved views have now been moved under the new settings icon.

  • You can now choose the density of all tables when viewing the new analytics screen.

  • In Compact mode, the rows are about 30px in height.

  • In Default mode, the rows are about 38px in height.

Learn about other updates to the New Analytics Screen here

DSP


Contextual Insights Report is a new feature in Basis, unique to Centro! At any time, you can pull a report for your tactics to see which segments are generating the most actions (clicks, conversions, video completions) so they can be targeted. Then, you can make changes to your tactics and optimize accordingly.

  • To access the report, open the Basis menu in the top left of your screen and select Reports. Then, click on Actions and select Create Report. Create a new Data Segment Report and select Tactic > Contextual Insights as the dimension.

Learn more about this new feature here!

Never miss an update - subscribe below!

  • jennyguo7

Campaign Analytics


Several functions have been added to Campaign Analytics to help you navigate this screen and analyze your campaign's performance.

  • You can now select and sort by "Act Start Date" in the Line Item view.


Learn about other updates to the New Analytics Screen here

DSP


The "Open Auctions" label has been changed to "RTB Inventory". This is a label change and there is no change in the functionality.

Never miss an update - subscribe below!