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  • Gabriel Ribadeneira L

Centralized data

With new functionality, new metrics, and customization options, the Line Items and Performance pages have been merged. This will let you:

  • Have a bird’s eye view into the health of your business with the option to choose between 'My Line Items' or 'All Line Items'.

  • Have complete visibility of Planning, Approved, or Live statuses.

  • Choose from 32 different metrics and filters to set the information you want to be displayed.

  • Customize and sort your columns based on individual preferences.

  • Save views using the new Custom Settings menu.

  • Set the with of rows as Default or Compact.

You will have access to the following information:

Line Items Page

Performance Page

Advanced Line Items Page

Line Item Name

Line Item Name

Line Item Name

Plan Name

Plan Name

Plan Status

Campaign Name

Campaign Name

Campaign Name

Campaign ID

Campaign ID

Campaign ID

Start Date

Start Date

Start Date

End Date

End Date

End Date

Channel

Channel (filter only)

Channel

Client (filter only)

Client (filter only)

Client

Brand (filter only)

Brand (filter only)

Brand

Account Team Member (filter only)

Account Team Member (filter only)

Pacing (Net Media and Gross Total)

Pacing (Net Media and Gross Total)

Daily Target (Net and Gross)

Daily Target (Net and Gross)

Yesterday's Spend (Net and Gross)

Yesterday's Spend (Net and Gross)

Daily Difference (Net and Gross)

Daily Difference (Net and Gross)

KPI Type

KPI Goal

To KPI Goal (Net and Gross)

To KPI Goal (Net and Gross)

Contracted Budget (Net and Gross)

Total Contracted (formerly Contracted Budget) (Net and Gross)

Spend (Net Media and Gross Total)

Rate Type

Units Contracted (Net and Gross)

Units Delivered (Net and Gross)

Impressions

Clicks

Views

Conversions

Reviewed

Reviewed

Remind On

Remind On

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  • bethhoffman9

A better way to forecast is here!

Basis now offers a standalone DSP Inventory Forecasting tool, enabling and creating efficiencies for planning while ultimately saving time. This tool provides the ability for users to forecast on available DSP inventory based on a set of selected parameters.


What are the key benefits?

  • Plan DSP line items without creating test campaign groups and tactics or uploading creatives

  • Share data with clients and update forecasts based on feedback or new information

  • Identify and capture opportunities to upsell clients

  • Gather more granular data to share with prospects

How to use it?

To create a forecast follow the below steps:

  • Step 1: Go to DSP Inventory Forecast (this tool can be found under the main menu and then select DSP Inventory Forecast)

  • Step 2: Click Create forecast to open the forecast editor

  • Step 3: Enter the settings that you plan to use for your tactic

  • Step 4: Click Forecast to view a prediction your settings

Note: The Forecasted Maximum Daily Impressions graph displays the estimated impressions your tactic can win at different CPM bid amounts. The blue section of the graph indicates the optimum bid range for a tactic with these settings.

  • Step 5: Click Save to save this forecast for future reference (note: your saved forecast will appear in the main DSP Inventory Forecast screen).

  • Revisit your saved forecast: After you create a forecast, you can revisit it at any time from the main DSP Inventory Forecasts screen. Use the Options menu to edit, duplicate, or delete a forecast.

Further step by step details can be found here!


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  • bethhoffman9

International Zip Codes


Additional international Zip Codes are now available! The following Zip Codes have been added in the Tactic Editor: Mexico, Spain, Colombia, and Argentina.



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