Expanded location targeting
Basis' geotargeting functionality has been upgraded to include more granular locations.
No immediate action is required on your end; tactics will continue bidding.
To ensure a smooth transition to our new location taxonomy, you will see many prompts to guide you as you add and edit location targeting including the following:
If you edit the Country, Region, or City of a tactic that was created before January 27, 2021, you will have to re-select the locations for that tactic.
You can copy and paste a tactic that includes legacy location targeting. As with all other tactics, you must remove the legacy locations if you want to edit the tactic's location targeting.
If you choose to edit the tactic before pasting, the location targets will not carry over, and you will have to add targets using the new locations if needed.
Location sets that contain legacy locations cannot be added to new tactics. You must recreate old sets using the new locations.
Scheduled geo reports will continue to generate reports as expected. However, the Region field will be replaced by Primary Region and Secondary Region in reports with a start date after April 1, 2020.
No additional actions are required for current or future tactics targeting hyperlocal points, Zip/Postal/DMA codes, or geopolitical locations.
For more information about location targeting in Basis, visit our Help Center
Basis has a new look! The features and buttons you are used to are located in the same places with an updated design. A couple of features were moved and improved: Breadcrumbs and Campaign status.
Breadcrumbs appear to the left of the page title and are clickable, making it easy to return to a previous page. For example, when inside of a media plan, clicking the “Campaigns” breadcrumb returns you to your list of campaigns.
Campaign status is found underneath the page title and breadcrumbs. It was previously in the right-hand corner, next to the “Comments” and “Messages” buttons.
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