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  • Aubrey Lehrmann


Consumers are watching more digital video than ever before—and Basis can help you reach these viewers!


Did you know that by 2022, over $7.7 billion in TV ad spending will be transacted programmatically? This is nearly 4.5 times the amount transacted in 2018. In our April Basis Success Webinar, we covered ways to buy, utilize, monetize, and measure in order to make video your next successful campaign strategy. We also covered the different types of inventory available to make certain you’re knowledgeable about the digital video marketplace.


Why is video important? Hear what the experts are saying:

  • CTV ad spending is expected to reach nearly $11.4 billion in 2021, more than 2.5 times the amount spent in 2018 (eMarketer, 2020)

  • At an average of 2 hours and 13 minutes per day in 2020, Americans are spending more time with digital than ever before (eMarketer, 2021)

  • 212.5 million Americans are predicted to watch CTV in 2021, a growth of over 6 million from 2020 (eMarketer, 2020)

Our Basis Success webinars now also review recent platform releases to ensure our users are up to speed on the latest and greatest from Basis.


Watch the Video in Basis Webinar


Our Expert

Jamie Bender

Specialist, Basis Solutions and Implementation | Basis by Centro Jamie Bender is a Specialist on the Basis Solutions and Implementation (BSI) team. BSI is responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. Jamie has been with Centro for two years, starting in the New York office and now working remotely from Austin, TX. As a former media planner, Jamie loves hearing about media planners' processes to brainstorm on how Basis could help alleviate pain points. When Jamie is not demoing Basis, you can find her exploring new areas around Austin!



What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.  


  • Gabriel Ribadeneira L

Campaign Analytics


More customization options have been added to the Campaign Analytics screen to help you review information:


1) Click on the contextual menu to view a list of all tactics under a single Group.

2) View more data in the Group/Tactic split view when by hiding the line item capstone. You can unhide this at any time.

In the coming weeks you can expect the following functions to be added:

  • Bulk Edit of Group and Tactics

  • Vendor Performance Alert

  • Add-ons

  • Adjustments

  • Comments

  • Sort by Pacing

Review all the latest changes to the Campaign Analytics screen and watch a video walk-through here.

Media Plans


When you download a creative trafficking sheet from a Media Plan it will now include Ad Tag/Placements aligned to Line Items in their own column.

Never miss an update - subscribe below!

  • Gabriel Ribadeneira L

Campaign Analytics


Customization options have been incorporated into the Campaign Analytics screen to facilitate the way you view information; you can now include Rate Type, Units Contracted, Media Rate Contracted, and Gross Rate Contracted. Resizing columns to your desired width is also now possible. In the coming weeks you can expect the following functions to be added:

  • Bulk Edit of Group and Tactics

  • Vendor Performance Alert

  • Add-ons

  • Adjustments

  • Comments

  • Sort by Pacing

Review all the latest changes to the Campaign Analytics screen and watch a video walk-through here.

Never miss an update - subscribe below!

 
 

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