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Basis Platform Updates
We are constantly working to improve our platform and offerings. Here’s what’s new:
Are you using Basis to its fullest potential? To help customers identify where automation could be leveraged to increase efficiency, we introduced BasisAutomate+. BasisAutomate+ is an exclusive suite of features designed to help you activate your digital campaigns faster and more effectively. From planning, to performance, to measurement, Basis automates the little things so you can focus on the stuff that really matters. Learn more.
BasisAutomate+ Case Study: Basis Technologies Saves Time for Customer Davis Elen Advertising by Automating Media Buying and Billing Reconciliation
Savvy advertising follows the audience. And now, more than ever, those audiences are flocking to digital video. With BasisTV+, media teams can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness and boost return on ad spend.
Learn more about BasisTV+ here.
DSP Tactic Change History
Ditch your spreadsheet or notebook because Basis now automatically records the changes and optimizations you make to your DSP tactics! Learn more.
Prepare for a Cookieless Future
Cookie tracking and attribution have been vital components of digital advertising. They’ve allowed us to learn more about consumers and measure our advertising efforts. Without introducing new complex processes, now you can track click-through cookieless conversions for your DSP tactics, in a privacy-compliant way! Learn more.
Discover our newest and featured PMP Deals available in the Inventory Directory including two LG TV deals and 36 audience targeted CTV deals via Samba TV, Audigent, and Captify. Learn More.
Recent (& Exciting!) Content
Your New Guide to CTV
CTV is having a moment. From the explosion of political CTV advertising spend, to the fact that streaming viewership overtook linear & cable for the first time ever in July, this is not a channel to ignore. Want to brush up on your CTV knowledge? View Guide
AdTech Academy New Courses
Course – Cookieless Conversions
Certification – Connected TV Essentials: Basis User Edition
Whether you’re an industry vet looking to refresh your knowledge on the basics or a new Basis user looking to have a better understanding of CTV advertising, our certification can show you all you need to know from the benefits to its application.
From Our Blog
Digital Advertising Insights in Political Marketing – 2022 Elections Edition
Our Candidates and Causes team released the results of their annual political marketing survey! Check out our wrap-up blog post to get all the details. Read more.
Holiday Advertising Best Practices
Turbulence around holiday shopping appears to be the gift that keeps on giving. Wondering how consumer behavior will look different this holiday season, and want to know what advertisers can do to optimize their investments? Read more.
The Top Four Takeaways from Programmatic I/O 2022
The advertising industry is facing broad, foundational changes. These four takeaways from Programmatic I/O 2022 will help you prepare for what's ahead. Read more.
Basis in the News
📰 This Ad's for You (Not your Neighbor)
SVP of Client Development, Grace Briscoe, weighed in for this New York Times piece about targeted political CTV advertising. Read more.
📰 3 Way to Make Sure Your Ads Hit the Mark Between Now and Election Day
In this Campaigns & Elections piece, Grace Briscoe weighs in on political advertising and connected TV, and provides 3 expert tips for reaching your campaign goals. Read more.
📰 Political Advertising: Social Media Loses Ground, While CTV Gains
In this article about transparency within political advertising, eMarketer references survey data collected by our Candidates and Causes team. Read more.
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