Basis Releases: 10/15/20

Domain Lists

Whether you are creating an allow or block-list for your tactic, now you can enter twice as many apps or domains in it - up to 100,000! Simply upload a TXT or CSV file with domains or apps separated by commas, semicolons, or line breaks and Basis takes care of the rest! Domain lists are an effective targeting strategy that allow:

• Control: Choose exactly which apps and domains you want your ads to run on.

• Optimization: Use lists to target specific high-performing apps and domains, or to remove inventory that isn't delivering the desired outcome.

• Brand protection: Domain lists help your ads run next to the content you believe in, eliminating the potential of them being served next to content that doesn't align with your brand.

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Basis Assistant Updates

Is the Assistant covering a portion of your screen? Re-position it!

Whether it's on minimized or maximized state, you can switch which side of your screen you want Basis Assistant to appear on. You can switch back and forth as many times as you want, no matter which platform you are working on (Basis, Facebook Ads Manager, GDS, etc).

Basis Assitant helps you keep track of all the changes you make to your campaigns and share this information with your team - install the extension today!

Basis Releases: 10/07/20

Device Targeting

Reaching the right user, at the right moment with the right message is possible with Basis' targeting capabilities.

Now you can choose from over 10,000 makes & models when selecting device types - across desktops, phones, tablets, and OTT. Whether it's an iPad mini (5th Gen.), a Google Pixel 3 XL, or a Sony 40" LED EX520 Internet TV, Basis gives you thousands of options to add precision to your targeting. Watch the short video below to learn how to!

Basis Releases: 9/29/20

Reporting Updates

The Reports option in the Analytics screen has an updated look for easier navigation.

• Reports and schedules now show up as list view so you can see more of them

• Quickly discard reports you no longer need with the new Bulk Delete option in the Actions drop-down.

Basis offers 10 different report options, including Campaign Performance Presentations, which transform your data into easy-to-edit PowerPoint files; all you have to do is apply your own branding - colors, logos, and images! Basis will take care of collecting, organizing, and summarizing your campaign's data in a structured, clear, and visual way.

Learn more about Campaign Performance Presentations.

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New Direct Inventory Partners

You can now purchase impressions from OpenWeb (formerly known as Spot.IM).

• OpenWeb powers the comments sections on 700 leading publishers such as AOL, Fox News, Boston Globe Group, Refinery29, and more.

• Advertising opportunities are hosted exclusively within their products, and leverage unique first-party data, powering social media-like audience targeting at scale.

• With conversation-based advertising, agencies and brands can access highly receptive, active audiences on the open web in brand-safe, fraud-free, premium environments.

This is part of our supply path optimization strategy. We observed that we were receiving traffic for them indirectly, from multiple exchanges and there was an opportunity to integrate with them directly. They meet high-quality standards for supply sourcing. Basis replaced the traffic on a 1:1 swap – no longer taking the indirect traffic, in favor of getting it right from the source. In doing so, we:

• Increase the number of unique impression opportunities/scale (same volume, but without duplicates)

• Reduce middleman fees/ad tech tax

• Have better visibility into the supply chain for fraud/quality purposes

• Give you more integrations without an increase in hosting costs

Other exchanges we've done a direct integration with this year are EMX Digital, Nexstar Digital, Mediavine, Unity, and ironSource.

Consult the Open Auction tab in the Inventory screen of the Vendor Directory for more detailed information on any of these.