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  • jasonhellmann

Feature Release: Bulk Edit Ad Tag Names

Editing ad tags individually can be a time-consuming process, especially for campaigns with several line items. Basis has added bulk editing capabilities for Ad Tags, in order to increase efficiency in campaign management and reduce errors from manual editing.

Basis Users can now:

1. Bulk duplicate Ad Tags

2. Bulk edit Ad Tag names

Here’s how it works:

In the Ad Serving tab:

Bulk Duplication:

1. Select Actions > Ads Tags

2. Select the ads tags you want to duplicate

3. On the Bulk Edit Toolbar > Click Duplicate

a. The duplicated tags will appear at the top of the page

b. Duplicated ad tags appear as "Copy of [ad tag name]

c. Your changes are automatically saved

4. Click Done once you are finished duplicating

Bulk Ad Tag Naming Editing

1. Select Actions > Ad Tags

2. Select the tags you would like to edit naming for (selections cannot exceed 50)

3. On the Bulk Edit Toolbar > Click Edit > Click Name

4. Enter the text in the Prefix field to edit the beginning of the ad tag name > click Apply

5. Enter the text in the Suffix field to edit the end of the ad tag name text > click Apply

6. Click Next for a preview of the new names

7. Click Save Ad Tags to apply your changes

A walk-through with screenshots of both processes is available here.

Feature Update: Data Canvas Device & Domain Data

Loving Data Canvas and looking to help tell the story of how your campaign performed across various device types as well as domains? The new Device & Domain Targeting Performance template is a great place to start. Try it out now!

DSP Line Item Media Rate Unlocked

We've made it easier to edit the ordered estimated media rate right in the campaign planning grid for DSP line items with the dynamic CPM rate type. This should help you actualize dynamic CPMs and ad service costs to more easily manage campaign spend for both live and completed campaigns!

Feature Update: Export and Sort Adjustment Metrics in Analytics

Those who have the Adjustments feature enabled are now able to include the adjusted delivery metrics in CSV exports from the Analytics screen. Additionally, users are now able to sort line items in the Analytics screen based on values in the adjustment metrics columns. The metrics now available for export or sorting are:

  • Gross Clicks

  • Net Clicks, Gross Imps

  • Net Imps, Gross Interacts

  • Net Interacts

  • Gross Meas. Imps

  • Net Meas. Imps

  • Gross Viewable Imps

  • Net Viewable Imps.

Feature Update: New Vendor Contact Sorting Options

When viewing "Add contacts" or "Contacts", in addition to sorting by the “Suggested” flag, there are now additional options to sort by Last Active timestamp (descending) or Contact names (alphabetically descending).


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On Tuesday, September 20th, we kicked off episode 1 of our new "Media Buyer Workflow" Webinar Series. In this 45-minute session with Basis expert Reagan Moore, we covered the following time-saving Basis tools during the pre-launch stage of a campaign:

  • Inventory Directory

  • Market Trends

  • DSP Inventory Forecast

To finish off the presentation, Reagan led a live in-platform demo and interactive Q&A session. In case you missed our discussion or just want to watch it again, you can view the Basis Success webinar recording below. To access dozens of past webinar recordings, check out our webinar library.

Webinar recording:

Stay tuned for an invite to Episode 2 of our three part series, where we will cover the campaign building stage. Thank you to all who attended, we can't wait to see you next time!

  • Emily Kennedy

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Basis Platform Updates

We are constantly working to improve our platform and offerings. Here’s what’s new:

Now Available: Bulk Ad Tag Duplication

Duplicating ad tags individually can be a time-consuming process, especially for larger campaigns. To increase efficiency when managing a large number of ad tags and reduce errors from manual editing, Basis has added a new bulk duplication capability to the platform, specific to Ad Tags.

Basis Users can now bulk duplicate ad tags as many ad tags as they need by simply selecting all the tags they would like to duplicate. Learn more here.

Now Available: Revision-less DSP Line Item Edits

Basis users can now make edits directly to DSP line items, skipping the previously required step of creating a Revision of the Media Plan. Gone are the days of creating a new Media Plan Revision for every DSP line item change! Learn more here.

New Equifax Data Segments

New data segments pertaining to Automotive, Spending Power, and Income are now available in Basis thanks to our partnership with Equifax. Equifax is a leading global information solutions company that uses unique data to enable marketers to deliver the right message to the desired target audience based on consumers' likely interests and economic profiles.

You can access these new Equifax segments under Third Party Audiences > Equifax / IXI.

DSP Update: Comscore Taxonomy Expansion

Comscore has partnered with Ad Fontes to further their mission to combat misinformation. New ad segments featuring media bias data are now available for programmatic campaigns via Comscore's Content Activation. These segments will help advertisers target highly reliable/neutral news sources or exclude unreliable/extremely biased information sources. Learn more here.

Recent (& Exciting!) Content

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Impact of the 2022 Midterm Elections on the US Advertising Landscape

The inevitable rise in political ad traffic is here, and digital/CTV spend is trending towards an all-time high. Explore when the bulk of election dollars will be spent and where the key battleground geographies are located. Read more here.

Google Delays Third-Party Cookie Deprecation to 2024: An AdTech Perspective

How does Google’s latest delay change how marketers should think about (or prepare for) third-party cookie deprecation? Basis Technologies is choosing to prioritize privacy and embrace the extra time to implement real solutions. Read more here.

Digital Advertising Regulation in 2022: What Marketers Need to Know

It’s been a banner year for digital advertising regulation across the globe. The latest? Bipartisan lawmakers in D.C. are eyeing regulatory action around TikTok’s data practices. If passed, these laws could lead to an internet with less misinformation and more trust. Read more here.

Upcoming Events

Basis Success Webinar: All Things Private Marketplace

Basis Success Webinar: “Media Buyer Workflow” Series Join us for our September installment of the Basis Success Webinar where we kick off our “Media Buyer Workflow” Webinar Series! This will be a three-part series where we examine the time-tools offered by Basis at every step in the campaign process. In Episode 1, we’ll cover the pre-campaign stage of planning, and what features are available for use. During the 45-minute session with our “Basis Expert”, Reagan, we will cover;

  • Inventory Directory

  • Market Trends

  • DSP Inventory Forecast

Lastly, we’ll end the lesson with a live demo and Q&A session. Register today to join us on Tuesday, September 20th at 1:00pm CT!

On Our Reading List

SMILE: Social Media Innovations List Email

Our SVP of Paid Social, Amy Rumpler, curates the top social trends and updates in the Social Media Innovations List Email (SMILE). Check out the newest SMILE.

Basis in the News

📰 CEO Shawn Riegsecker on the Paleo Ad Tech Podcast

Curious about how Shawn came to found Basis Technologies? Learn all about it on this episode of the Paleo Ad Tech Podcast. Read more here.

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