Emily Kennedy- Emily Kennedy
Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users. Each month, we’re excited to deliver Basis resources, product updates, industry articles, training, and more to your inboxes.
Contents:
Basis Platform Updates
Basis is constantly improving.
New PMP Categories Are Now Available!
Vertical: Political Accepted
Basis Users can now filter by and select 'Political Accepted' in the Private Marketplace Inventory Directory!
How to find it:
Go to the Inventory Directory using the Navigation Bar on the left-hand side of Basis
Select Private Marketplace at the top of the page
Once in the directory, click the "Filter" button and then “Add New”
Select "Vertical" and search/select “Political Accepted”
Platform deals will appear
New PMP Format: Native
Basis Users can now filter by and select ‘Native’ in the Private Marketplace Inventory Directory!
How to find it:
Go to the Inventory Directory using the Navigation Bar on the left-hand side of Basis
Select Private Marketplace at the top of the page
Once in the directory, click the "Filter" button and then “Add New”
Select "Format" and search/select “Native”
Native deals will appear
Recent Basis Content
From Our Blog
Improve Client Relationships with Automated Report Dashboards
Here’s how automated reporting and visual dashboards can be game changers for marketers—particularly when it comes to client communications. Read more here.
What the Heck is Going On With Social Media, and How Does it Affect Advertisers?
A cocktail of factors has caused social media companies’ stocks to plummet in recent weeks. Let’s take a quick look at what it all means for digital advertisers. Read more here.
Digital Advertising Regulation in 2022: What Marketers Need to Know
It’s been a busy year for digital advertising industry regulators. How will the latest legislation impact advertising and marketing professionals? Read more here.
Upcoming Events
Get Certified in Private Marketplace Essentials!
Private Marketplaces are becoming increasingly important with the deprecation of cookies on the horizon. Take your private marketplace knowledge to the next level in our new (and free!) Private Marketplaces certification.
You’ll learn what a PMP is, what the benefits of, why there has been tremendous growth in this area, and when to use a PMP over the open marketplace. We’ll even give you a sneak peek at how they work in our own technology, Basis. Register for the free course below.
On Our Reading List
LINK: Large Industry News & Knowledge
Basis Technologies' most relevant verticals and what you should know about them. This month we have some interesting content around the travel industry - read below to learn more.
Travel on the Rise
Despite some concerns about the current count of COVID cases, U.S. consumers are excited and eager to travel again. Nearly 60% of U.S. consumers are planning to take at least one vacation this summer. Additionally, consumers are ready to spend on their vacations. 28% of U.S. travelers say they will spend significantly more this summer compared to their 2019 travel budget (prior to the pandemic) due to the increased prices and accumulated savings. As the travel industry returns to normal, brands in the space will need to compete for the already cluttered attention of their target. Brands should use higher frequencies and higher impact media to depict why their services or offerings set them apart from others in the space. Source: Morning Consult, eMarketer
Basis in the News
📰 Running a Campaign is Hard Enough. Try Running a Campaign Without Redistricting Data
Grace Briscoe, SVP of Client Development on our Candidates and Causes team, weighs in on the impact of late redistricting and undecided electoral maps on the 2022 midterms. Read more here.
📰 Programmatic Vendors Step Up Efforts to Win Campaign Dollars
Learn about Basis Technologies’ new offering for political advertisers: state legislative district geo-targeting. Read more here. 📰 Basis Makes List of Top Workplaces in Colorado
Is it any surprise that we landed on this list of the best small companies to work for in CO? Read more here. 📰 Will Commerce Save the Open Web - or Put it Out of its Misery?
Mike Shields recaps a panel titled “Programmatic: Saving the Open Web” from Luma Partners’ Digital Media Summit, which featured Basis Founder + CEO Shawn Riegsecker. Read more here.
📰 Basis Technologies Names Ad Tech Investment Leader Jeff Coon as Chief Strategy Officer
Learn all about Jeff Coon, Basis’ new Chief Strategy Officer who brings more than two decades of experience building strategy and orchestrating alliances in software and advertising industries. Read more here.
We're Listening!
Feedback makes us better. If you have something to share with us, please reach out to emily.kennedy@basis.net.
Life is better with Basis,
Your Basis Team
