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  • jasonhellmann

Feature Update: Group Budget Optimization KPIs


An update for one of our newer optimization options is here! If you're using group budget optimization (GBO), you'll now be able to set KPIs for both CPA and CPM. The way this works is while campaigns are in flight, an algorithm will run in real time to automatically shift and allocate budgets to whichever KPI is most important to you. This algorithm considers both performance (based on the KPI specified at the group level) and delivery so that groups still pace property. Check it out in Basis now!

 


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  • kennieetienne


Live Sports PMP Deals


Once a pillar of broadcast TV, live sports have become the next big thing in streaming. This year there will be 160.2 million live sports viewers in the US, 84.0 million of whom will be digital, according to eMarketer. Discover our newest and featured live sports PMP Deals available in the Inventory Directory including ESPN, NBC Sports, Fubo, CBS Sports, & more.


Here are some of the newest NFL packages:

  1.   NFL Network / NFL +(1463555): This single seller package includes all supply from NFL Enterprises which is a combination of NFL Network and NFL+.  It includes all NFL Network Sunday morning (international games) and two Saturday games (last two weeks of the season).  You can find that schedule of games here: https://www.nfl.com/network/games. This deal also includes all NFL+ games (mobile and desktop) as highlighted here: NFL+ Games. The balance of the included supply for this deal is NFL surrounding coverage. 

  2. Live Sports – NFL (1463569): This deal covers live NFL game supply including the NFL Enterprises game coverage highlighted above plus Monday Night Football on DIRECTV.

  3. Live Sports – CFB (1463583): This deal includes all live college football games available on DIRECTV.


For more info about our CTV inventory, check out our BasisTV+ Product Guide.

Learn more about the sports broadcast landscape and opportunities here.

           

  • kennieetienne

Each month, we curate the best of our resources, product updates, industry articles, training, more to be delivered right to your inbox.


Leave Us a Review and Earn $25 We love feedback. Submit an anonymous review of Basis and receive a $25 gift card.

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Contents:


Basis Platform Updates

We are constantly working to improve our platform and offerings. Here’s what’s new:



Are you using Basis to its fullest potential? To help customers identify where automation could be leveraged to increase efficiency, we introduced BasisAutomate+. BasisAutomate+ is an exclusive suite of features designed to help you activate your digital campaigns faster and more effectively. From planning, to performance, to measurement, Basis automates the little things so you can focus on the stuff that really matters. Learn more.

BasisAutomate+ Case Study: Basis Technologies Saves Time for Customer Davis Elen Advertising by Automating Media Buying and Billing Reconciliation


Savvy advertising follows the audience. And now, more than ever, those audiences are flocking to digital video. With BasisTV+, media teams can seamlessly tap into advertising’s fastest-growing channel to drive brand awareness and boost return on ad spend.  

Learn more about BasisTV+ here.



DSP Tactic Change History

Ditch your spreadsheet or notebook because Basis now automatically records the changes and optimizations you make to your DSP tactics! Learn more.

Prepare for a Cookieless Future

Cookie tracking and attribution have been vital components of digital advertising. They’ve allowed us to learn more about consumers and measure our advertising efforts. Without introducing new complex processes, now you can track click-through cookieless conversions for your DSP tactics, in a privacy-compliant way! Learn more.

PMP Deals

Discover our newest and featured PMP Deals available in the Inventory Directory including two LG TV deals and 36 audience targeted CTV deals via Samba TV, Audigent, and Captify. Learn More.



Recent (& Exciting!) Content


Your New Guide to CTV

CTV is having a moment. From the explosion of political CTV advertising spend, to the fact that streaming viewership overtook linear & cable for the first time ever in July, this is not a channel to ignore. Want to brush up on your CTV knowledge? View Guide


AdTech Academy New Courses

CourseCookieless Conversions

CertificationConnected TV Essentials: Basis User Edition

Whether you’re an industry vet looking to refresh your knowledge on the basics or a new Basis user looking to have a better understanding of CTV advertising, our certification can show you all you need to know from the benefits to its application.



From Our Blog

Digital Advertising Insights in Political Marketing – 2022 Elections Edition

Our Candidates and Causes team released the results of their annual political marketing survey! Check out our wrap-up blog post to get all the details. Read more.

Holiday Advertising Best Practices

Turbulence around holiday shopping appears to be the gift that keeps on giving. Wondering how consumer behavior will look different this holiday season, and want to know what advertisers can do to optimize their investments? Read more.

The Top Four Takeaways from Programmatic I/O 2022

The advertising industry is facing broad, foundational changes. These four takeaways from Programmatic I/O 2022 will help you prepare for what's ahead. Read more.





Basis in the News

📰 This Ad's for You (Not your Neighbor)

SVP of Client Development, Grace Briscoe, weighed in for this New York Times piece about targeted political CTV advertising. Read more.


📰 3 Way to Make Sure Your Ads Hit the Mark Between Now and Election Day In this Campaigns & Elections piece, Grace Briscoe weighs in on political advertising and connected TV, and provides 3 expert tips for reaching your campaign goals. Read more.


📰 Political Advertising: Social Media Loses Ground, While CTV Gains In this article about transparency within political advertising, eMarketer references survey data collected by our Candidates and Causes team. Read more.




We're Listening!

Feedback makes us better. If you have something to share with us, please reach out to emily.kennedy@basis.net.

Life is better with Basis,

Your Basis Team



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