Basis Releases: 03/03/21

Campaign Analytics

Basis' Campaign Analytics screen has been updated to include:

• A split-screen design

• A table layout that organizes information in sortable columns that can be added or removed as needed

• The ability to customize and save views the way you can in the Campaigns screen

• Pre-set views for delivery, performance, and pacing

• Navigation ease through breadcrumbs that let you move back a level

• New metrics and filtering options

These changes have been applied to facilitate the way you analyze data, sort through metrics, and evaluate performance across different campaigns and channels. In the coming weeks you can expect the following functions to be added:

• Bulk Edit of Group and Tactics

• Vendor Performance Alert

• Add-ons

• Adjustments

• Comments

• Sort by Pacing

For an overview of the screen watch the video below, or click here to go to our Help Center.

Basis Tip:

Customize your screen using the Save View option. This will keep the structure you prefer to analyze performance and evaluate campaigns. You can save multiple views based on your different needs! With new metrics available to you, explore which ones benefit you the most and include them in your saved views.

The Analytics screen you are familiar with has been renamed Analytics Legacy; it will be deprecated in May 2021.

---

Video Inventory

Basis is now integtred with Tubi an Vidoomy.

Tubi is FOX’s ad-supported streaming platform running across 25+ platforms and devices. Note that there is no open market bidding on Tubi. Fear not! A run-of-network deal has already been added to the Platform Deals library, and more granular package deals will be available soon.

Vidoomy expands your reach into LatAm through direct access to a large number of local publishers and to a lesser extent Europe, the US, and other regions. These integrations are a part of our supply path optimization strategy, giving you access to more high-quality video supply. Doing a direct integration gives us the opportunity to improve efficiency by:

• Increasing the number of unique impression opportunities/scale (same volume, but without duplicates)

• Reducing middleman fees/ad tech tax

• Having better visibility into supply chain for fraud/quality purposes

---

Contextual Targeting

Now you can access Comscore's Predictive segments.

Comscore’s patent-pending Predictive Audiences are the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals. With third-party cookie deprecation fast approaching, advertisers and agencies need new solutions to ensure their campaigns continue to reach the right audiences.

Reach audiences that are aligned to your campaign goals based on age and gender demographics, TV viewership, OTT consumption, and consumer behaviors such as automotive purchase data, location data, and non-FCRA financial data.

---

Never miss an update - subscribe below!

Basis Success Webinar: Supply Path Optimization

With all the great inventory available in Basis, you may not have given much thought to the supply chain bringing you that inventory. In our next Basis Success webinar, we will dive into the programmatic supply path with an easy-to-understand overview of the supply chain bringing inventory and advertisers together. We will also cover the steps Centro is taking to clean, shorten, and streamline the programmatic ecosystem’s supply chain.

Centro’s Supply Path Optimization strategy focuses on minimizing the number of partners it takes to deliver an ad, reducing the duplicative efforts of advertisers, and giving media buyers additional inventory controls. In 2020, Centro’s Supply Path Optimization initiative:

• Increased the number of unique impression opportunities/scale (same volume, but without duplicates)

• Reduced middleman fees/ad tech tax

• Provided better visibility into the supply chain for fraud/quality purposes

• Gave buyers more integrations without an increase in hosting costs

Our Basis Success webinars now also review recent platform releases to ensure our users are up to speed on the latest and greatest from Basis.

Register today to join us on March 9th!

Can't join us live? Register and receive a recording of the webinar sent to you to view at a later time.

---

Our Expert

Sarah Newell

Senior Specialist, Basis Solutions and Implementation | Basis by Centro Sarah Newell is a Senior Specialist on the Basis Solutions and Implementation (BSI) team. BSI is the team responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. She has been with Centro in the Chicago office for three and a half years. She loves talking to new people every day! Her favorite part about her role is hearing the pain points of media buyers and showing them how Basis can help. When she is not demoing Basis, you can find Sarah crocheting, practicing yoga, or walking along Lake Michigan.

---

What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.  

Basis Success Webinar: Audio Ads

Audio is on the rise! Here are some quick stats on audio consumption from eMarketer’s US Digital Audio Ad Spending report (Sept, 2020).

• Podcast listenership is expected to increase by 16%

• Digital radio is projected to see a 27% increase in ad spend

• Programmatic audio is anticipated to rise to 21% of audio spend by 2022

In our next Basis Success webinar, we will focus on Audio in Basis to keep you ahead of the curve. In 30 short minutes, we will talk through the strategic value of Audio, accessing Audio inventory, understanding audio metrics and KPIs, and more.

Check out the webinar below:

Catch up on our recent Basis releases here:

Our Experts

Abby Bauer

Customer Success Manager | Basis by Centro Abby Bauer sits on our Customer Experience Team as a Customer Success Manager. As a CSM, Abby builds and fosters long term relationships with her Basis software clients. Throughout this time, she works to ensure the success of our clients by helping with campaign strategy, explaining platform intricacies, identifying room for increased platform usage, and ensuring that client feedback is at the center of each new Basis release. Abby has been with Centro for two years and works out of our Denver office. When asked her favorite part of her job, she said she loves holding Partner Reviews and seeing all of the positive results that come from taking a step back from the daily chaos of media buying and looking at the Centro-Client relationship at large. When she’s not working, Abby spends much of her time enjoying the Colorado Rockies: hiking, snowboarding, camping – she’s in!

Sarah Newell

Senior Specialist, Basis Solutions and Implementation | Basis by Centro Sarah Newell is a Senior Specialist on the Basis Solutions and Implementation (BSI) team. BSI is the team responsible for providing platform demos, helping facilitate platform implementation for new clients, and providing specialized support as SMEs for a variety of teams internally. She has been with Centro in the Chicago office for three and a half years. She loves talking to new people every day! Her favorite part about her role is hearing the pain points of media buyers and showing them how Basis can help. When she is not demoing Basis, you can find Sarah crocheting, practicing yoga, or walking along Lake Michigan.

---

What to Expect from the Basis Success Webinar Series

The Basis Customer Webinar series focuses on topics relevant to existing Basis users.  These bi-monthly presentation provide actionable takeaways, product walk-throughs, how-to tips, and best practices for getting the most out of Basis.