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  • Gabriel Ribadeneira L

Geopolitical Targeting

Reaching the desired area is easier with US Congressional District Targeting. Now you can target specific US Congressional Districts by District or by State. You can also add Geopolitical District Targeting to Location Sets and to your Tactic Templates.

  • Aubrey Lehrmann

This is The Basis Minute, August edition! 

Welcome to The Basis Minute, our monthly newsletter written specifically for Basis users.  Each month, we’re excited to deliver Basis resources, product updates, user profiles, and more to your inboxes.


Basis Updates


Coming Soon: Basis Assistant! 

The latest innovation in ad tech is here – meet Basis Assistant!


Surpassing the capabilities of traditional optimization logs, Basis Assistant uses browser extension technology to let you capture notes and optimizations across digital media platforms.


Whether you are running a programmatic campaign in the open exchange, buying impressions in a social media platform, or creating a report in a dashboarding tool – you can input notes from all these sources in Basis Assistant, without switching programs.


Install Basis Assistant today.


For instructions and more information on how to use Basis Assistant visit our Help Center.


Saved Views

Choose what content you want to see on the Campaigns screen and save it as a preferred view. Basis will save these custom selections so you can easily switch between them.


Learn more about it in our Product Updates blog.



Let's get Political

Did you know that Basis has additional tools for political advertisers that need special approval?  Your CSM can help!  They can approve, enable, or show you how to access the following for political campaigns:

  • DAA disclosure compliance

  • Special political data partners like TargetSmart, L2, and i360

  • Geopolitical targeting

  • Recommended domain lists, both allow lists and block lists

  • Political PMPs reserved for candidates and causes

Contact your CSM for more details or click here to have your CSM contact you! 


Recent webinars

Adweek Elevate / Cannabis and CBD

Cannabis and CBD at a Turning Point. The cannabis and CBD brand landscape has changed dramatically in recent years as the industry has undergone financial turmoil, byzantine regulatory hurdles and now a drawn-out quarantine disrupting the dispensary model. 


What will the industry look like on the other side, and how will marketers, investors and advocates help make the most of this new era? 


Adweek's editors and industry experts talk to brand leaders, analysts and high-profile personalities about where the field is headed next. 


Watch: Register to watch on demand.

Read: How CBD Brand MyRemede is Growing Like a Weed


Breakthrough 2020 Series

In the Breakthrough 2020 webinar series, Centro features clients who have gotten creative in times of uncertainty. Our guests share the challenges they’ve faced, the tough calls they’ve made, and how it’s all played out against the backdrop of 2020.



Part 1: Focus and Strategy Part 1 features Matt Wilson, President/COO of Eastport Holdings, who shares how his agency network responded to the COVID-19 pandemic with focus and strategy to come out stronger.  Catch up here.



Part 2: Creating Experiences Part 2 features Mary Ellen Dugan, CMO of WP Engine, who discusses how digital experience creators need to quickly adapt to serve the masses and help businesses of all sizes press ahead.  Watch the recording now.





Part 3: Transforming Travel COVID-19 hit the travel industry hard—but it's not all bad news! Tune in to part 3 of the Breakthrough 2020 series to hear how Jay Salyers, SVP at Miles Partnership, is working to accelerate recovery for his clients. Watch Part 3 here.




Part 4: Reinvention Through Expansion Eric Myers, President of Belo + Company, will share how traditional publishers can reinvent themselves through the expansion of services, while building trust and delivering results for local clients. Check it out.




Centro Certified for today’s media landscape


Basis Foundations

Next session begins August 4th, 2020


The virtual Basis Foundations is designed for new Basis users that are responsible for the day-to-day buying in Basis. We’ll take you through a full campaign cycle – from hierarchy naming conventions, and group and daily budget settings, to conversion tracking, optimizations and more! 


Get #centrocertifiedJoin us.


Basis Foundations 2.0

Begins September 1st, 2020


The virtual Basis Foundations 2.0 is designed for existing Basis clients with a firm understanding of campaign set-up and looking to build a new set of capabilities within Basis.  Enhance existing knowledge, gain new strategies and execution tactics, and learn the ins and outs of mobile, connected TV, video, native, audio campaigns – and more!  


Join us on this new journey to become #centrocertifiedLearn more now.



Three cheers!

Congratulations to Centro’s director of production operations, Jeff Smith, for his selection on the Crain’s Chicago Business Tech 50 list in 2020!


On behalf of Centro, we couldn't be more excited or prouder of Jeff and his contributions to the industry.  


Hear from Jeff in his recent Centro Story video or read more on Crain’s Chicago Business.



Listen Here!

New episode! AdTech Unfiltered with Noor Naseer: Create Cause-Based Campaigns with Jordan Ruden and Amanda Pyron


Check out the latest episode for some perspective on campaigns that the market missions and movement.  We hear from Jordan Ruden, Co-Founder of cause-driven ad agency Craft and Commerce, and Amanda Pyron, Executive Director of The Network, a membership organization that advocates against domestic violence.

Listen now.



On Our Reading List

DIAL: Digital Innovations Awesome List

Our fabulous Media Innovations team, Ryan Manchee, Noor Naseer, and Christine Kim are always on the cutting edge. Check out their recommendations on what to read from this month’s Digital Innovations Awesome List (DIAL):

Read the July 2020 DIAL.


SMILE: Social Media Innovations List Email

Centro’s VP of Paid Social, Amy Rumpler, recommends taking a look at social trends and updates in the Social Media Innovations List Email (SMILE):

Read the July 2020 SMILE.


We're Listening!

Feedback makes us better. If you have something to share with us, praise or where we can improve, please don’t hesitate to reach out. You can also send any feedback to me and I will route it to the correct channels.


Product feedback: We’re all ears! Please share any thoughts or ideas you have with your CSM.


Newsletter: Feel free to share any feedback or comments.


Love being a Basis customer? We want to hear from you! Please reach out to aubrey.lehrmann@centro.net and we can set up time for you to share your story with us.


Life is better with Basis,

Your Centro Team


  • amyrumpler

Welcome to the July 2020 edition of the Social Media Innovation List Email, or SMILE! Here are resources to help keep you up to date on the latest announcements, articles, features and reports related to Facebook, Instagram, LinkedIn, Twitter, Snapchat, Pinterest… and more.

eMarketer: Social Media Update Q2 2020

This latest update of their quarterly report covers new ad revenue forecasts for the major platforms, a prediction on whether the pandemic-related gains in social network usage will persist, and addresses whether or not the Facebook Boycott will have an impact on the platform’s revenue this year. (Long story short: not likely.) They also discuss the latest feature releases, focus areas, and audience data for Facebook, Instagram, Twitter and Snapchat.

Report: Activism on Social Media

Pew Research Center discusses how experiences and attitudes related to political activities on social media vary by race, age, and party. Taken from a survey of US adults conducted last month, they asked Americans about four different types of activities: whether they have posted a picture to show support of a cause, looked for information about rallies or protests in their area, encouraged others to take action on issues, and used hashtags related to political or social issues. There have been shifts in how some users view social media’s role in activism from 2018 to today, according to these findings.

The Inside Story on the Twitter Hack

If you haven’t heard: this week, hackers were able to take control of prominent verified Twitter accounts belonging to Joe Biden, Barack Obama, Elon Musk and others. While the investigation continues into what happened and how it happened, The New York Times was able to interview four people involved in the attack from the inside. This recount explains how the hackers were brought together, and where the idea from the scheme stemmed from. The security incident has prompted a full security review from Twitter, which you can read more about here.

Facebook Tool to Help Businesses with CCPA

Called Limited Data Use, this feature lets companies limit how Facebook processes information about people in California. There will be an initial transition period where the feature is automatically enabled through July 31st, and after that date – businesses must decide whether to implement the feature long-term, or not.

Facebook Messenger Adds Screen Sharing Capability

Users can share their mobile device screen with other people during one-on-one chats or in a group video call with up to eight participants via Messenger Rooms. Previously, screenshare was only available via the Desktop version of Facebook Messenger.

Social Listening: Why the Pandemic is Sparking New Use Cases

Because consumers are using social media more heavily than ever before, social listening is evolving (again) as an important part of media strategy. It can help marketers keep tabs on real-time trends and audience sentiment—an important benefit at a time when consumers are demanding more information from the brands they care about. As this report says: “Social listening is, literally, a way to say ‘We hear you.’”

Simmons Leverages TikTok to Target Young Consumers

The 150-year old mattress company recently developed a campaign aimed at targeting Gen Z shoppers with products under a $500 price point. This interview with their head of marketing talks through the campaign’s strategy, their shift from TV to an almost 100% social/digital mix, and why they felt TikTok was the perfect partner for the job.

Instagram Expands TikTok Clone To New Markets

Reels, which launched last year in Brazil, is now available in France and Germany as well. With this release, they also relocated the new feature to a dedicated space in a user’s profile and in Explore, making it easy for people to create and share with their followers. Instagram has not yet said when they plan to release Reels globally or within the U.S., but it’s likely coming after they are able to further test and expand the functionality of the product.

Instagram On Pace to Overtake Twitter as a News Source

According to new data from Reuters, a similar percentage of users now turn to Instagram for news as much as they do Twitter. This is especially true among younger audiences, who prefer visual storytelling formats over text.

Snapchat Lets Some Brands Have Profiles

Currently in closed beta, “Brand Profiles” can offer a permanent place for companies to interact directly with Snapchat’s audience. The new feature will let brands showcases AR Lenses, highlight their best public snaps, share Stories, and include an optional store experience for users to browse and purchase products directly within the app. Brands who are approved for the program will also get access to new mobile and web management tools and analytics.

Snapchat Launches First Mini-App with Headspace

In June, Snapchat announced the upcoming “Mini” feature and shared that they are micro-versions of full apps, built within Snapchat, and accessible to users without requiring a separate app-download. This week, the first version is going live in partnership with Headspace. It allows users to engage in guided meditation sessions with friends, directly from the chat screen.

Pinterest: 2020 Media Agency Guide

This new report includes statistics, insights and information on all aspects of Pinterest, including how the platform influences purchase decisions, the various ad formats available, and what makes a good Pin. If you’re looking for a comprehensive overview of capabilities and best practices for the platform: this is a great resource.

Reddit Adds Image Galleries

The platform’s new feature lets users post up to 20 images or GIF’s in a single post from any device. While this seems a little obvious, before this update users were limited to only being able to accomplish multi-photo posts on a desktop computer, on the latest version of the platform, using a tool called the Fancy Pants Editor (yes, for real.)

Predictions: Social Media Marketing Post-COVID

In this article, social media professionals came together to discuss what the future might look like for people working in this field. They predicted that social media jobs and creativity skills will be more valued, video content will continue to rise in popularity, authenticity remains important (as does honesty, empathy and social consciousness), social listening and community engagement will have a resurgence in importance, and we’ll be required to adapt to new technologies faster as consumer needs evolve.

 
 

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