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  • Emily Kennedy

Updated App & App Store Names Now Available in Basis

The number of consumer apps and advertisements on them is rapidly increasing, especially with the rise of CTV. Because of this, DSP users need to be able to easily distinguish them by name and store.


Basis has made two updates regarding App Naming in the platform:

  1. Updating App IDs and Names to be clearer and case sensitive

  2. Adding App Store Names to recognize which store an app is downloaded from (Google Play, Apple Store, Etc.)

More information on the benefits of replacing legacy App IDs, as well as instructions, can be found here.

 


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  • Bryan Quinn

The number of consumer apps and advertisements on them is rapidly increasing, especially with the rise of CTV. Because of this, DSP users need to be able to easily distinguish them by name and store.


Basis has made two updates regarding App Naming in the platform:

  1. Updating App IDs and Names to be clearer and case sensitive

  2. Adding App Store Names to recognize which store an app is downloaded from (Google Play, Apple Store, Etc.)


Impact on Basis Users

  1. Updated App Names and an App Store column/field will be viewable in the following sections:

  2. Optimized Performance

  3. Inventory Directory (RTB Inventory)

  4. Device Reporting

  5. Within the Optimized Performance section of Basis:

  6. Targeting app inventory will be more specific – you can uniquely identify the applications you’d like to target while providing more granularity

  7. New filtering will be available between New & Legacy IDs


Legacy IDs are Old App IDs with the previous naming & no app store assigned. Legacy IDs will be present for any campaign launched before the new naming release date of 8/3/22 or any duplicated campaigns that ran before 8/3/22. Legacy IDs do not apply to any newly created campaigns, post 8/3/22.


Replacing Legacy App IDs (Optional)

The updates ultimately result in a cleaner, more granular platform, but require user action when updating legacy App IDs to new App IDs.


While not required, we do recommend that you remove or replace legacy app IDs from your tactic's domain targeting.


Why?

Legacy App IDs do not include the level of detail the updates IDs include and may not bid on the intended app. If not updated, you will secede the differentiation and targeting advantages that come with the new IDs.



How?


Please do not hesitate to reach out to your CSM for more information or questions about the new App IDs and Store Names.

 


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  • Bryan Quinn

Now Available: Revision-less DSP Line Item Edits

Gone are the days of creating a new Media Plan Revision for every DSP line item change! Basis users can now make edits directly to DSP line items, skipping the previously required step of creating a Revision of the Media Plan.


New Process:

  1. Scroll to DSP Media Plan (Must be the original plan, approved, and live)

  2. Press Edit

  3. Makes Edits

  4. Click Save & Exit

The new process does not require additional approvals to implement changes.


Additional Info:

  1. Direct edits to DSP line items can only be made to Original Media Plans that are live.

  2. Direct edits are not available within any Revision Versions of the Media Plan.

  3. The original revision process is not being deprecated. It will remain available for:

  • Non-DSP line item edits

  • Users who prefer the additional approval requirements (understanding that approvals vary by channel – DSP, Direct, Search/Social)


Revision-less DSP line item editing is not available to customers actively using Strata.

  • Testing of successful exports, with revision-less editing, to Strata are underway

  • The estimated timeframe for complete compatibility is 1-2 months post-release date


More information on how to bulk duplicate & edit ad tags can be found here.


Now Available: Bulk Ad Tag Duplication

Duplicating ad tags individually can be a time-consuming process, especially for larger campaigns. To increase efficiency when managing a large number of ad tags and reduce errors from manual editing, Basis has added a new bulk duplication capability to the platform, specific to Ad Tags.


Basis Users can now bulk duplicate ad tags as many ad tags as they need by simply selecting all the tags they would like to duplicate.


How it works:


In the Ad Serving tab:

  1. Select Actions > Ads Tags

  2. Select the ads tags you want to duplicate

  3. Click Duplicate (on the Bulk Edit Toolbar)

  4. Click Done once you are finished duplicating

Additional Info:

  • The duplicated tags will appear at the top of the page

  • Duplicated ad tags appear as "Copy of [ad tag name]

  • Your changes are automatically saved

A walk-through with screenshots is available under the Bulk Duplicating Ad Tags section of the Help Center, which can be found here.

 


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